Direct advertising sales can be the greatest source of revenue for a website. Instead of relying on Adsense or other advertising network where you are paid per click, it generally makes sense to seek out advertisers based on the target audience for your website. You can usually sell advertising at a monthly rate, which will yield much more than Adsense ever could, as you can set the price higher than your monthly Adsense revenue.

Having a great domain name is very important to your ad sales, especially for up and coming websites, as it adds instant credibility for first time visitors. Additionally, advertisers in that niche can usually determine the target audience based on the domain name, and are happy to sponsor a website that covers their industry. Because of the vast difference between Adwords and Adsense bids and pay per click rates (more…)

Posting will be very light (if at all) today, as my friend and I are finishing up the directory for Lowell.com. While development has taken longer than I thought it would, I think that is the case with every website.