It seems that the latest rage in our gossip craving, celebrity worshiping society is to pay exorbitant amounts of money to celebrities for their baby photos. Searches for “celebrity baby photos,” have been growing over the last several months, just as the hefty sums to acquire the exclusive photos have grown. To capitalize on this trend, I just purchased CelebrityBabyPhotos.com.

Although I am not quite sure what I am going to do with the domain name yet, I know there is great value in the name. Just today the New York Post gossip section led off with an article about Ashlee Simpson’s pregnancy rumors and the fact that her father is pitching photos of her baby for $1,000,000. TMZ has also been covering Ashlee’s pregnancy.

This comes on the footsteps of other multi-million dollar celebrity baby photos, including Jennifer Lopez, Katie Holmes, Christina Aguilera, and many others. As people continue to spend a considerable amount of money reading up on celebrity lifestyles, the payouts are going to continue to grow.

On April 4th, I offered the domain name UnemploymentLine.com for $5,750. The name didn’t sell then, so I am going to drop the price on it today. The new price is a crazy $3,500. This is a cool name, and with the current recession, unemployment is a hot button issue.

First person to respond “sold” in the comment section will get the name.

People often ask me what I look for when buying a domain name. While there are many factors that I consider, I think the single most important thing about a domain name is its potential commercial usage. When evaluating domain names to acquire, I ask myself, “how can this domain name be used, and would it make sense to build a website around this domain name?” If you are able to know exactly what will be on the website before even navigating to it because it’s a category killer name, you probably have a good name.

I hardly ever buy a domain name based on traffic or revenue numbers. There are too many non-controllable factors when buying based on these statistics, so my buying decision is not determined by these stats. Yes, I do ask about a domain name’s traffic, but that is to make sure the name “has a pulse” to get a feel for whether it is worth sinking money into a development project. The single most important thing to me is commercial usage.

Whether I am planning to build a website on the domain name or whether I plan to sell the domain name to someone who will build a website, I want to know whether the domain name makes sense to have a website. Sure, there are plenty of great “brandable” domain names out there, but why do I want to spend my time trying to convince someone about how great it sounds or why that particular domain name would be great for a particular site? I would rather be able to contact someone in the industry or someone in the domain industry and say, I have the category killer name for this particular niche, and the domain name is actually the name of a particular category or niche.

A person should never have to say, “this domain name would make a great xyz website.” A great, commercially viable, generic domain name shouldn’t need any explanation. For example, my newest acquisition is EstatePlanners.com. I believe this domain name needs no explanation, and that’s why I like it.

There are many companies that track domain names to get a competitive advantage over their competitors or to monitor another company’s strategic initiatives. Previously I discussed the use of IP address monitoring to track new domain purchases, but some companies simply track new domain registrations to essentially do the same thing.

I read a blog post in Boston Magazine where they speculated about where a Boston-based news outlet wanted to expand (prior to their demise). Because of domain privacy, they aren’t able to know for certain that the company bought those other names, but based on the date of registration and the registrar, they could get a pretty good idea about who registered the domain names.

There are many types of information a company can use to track a competitor. They are able to monitor trademark and patent filings, follow business license applications, watch city/state filings…etc. A company’s domain registrations are another tool to allow outsiders to look ahead and make predictions or assumptions about another company’s strategy.