On the treadmill last night, I was thinking about how to get around administrative assistants and other obstacles in the way of directly communicating with a decision maker. Most of the time at mid to large companies, the decision maker has an admin who reviews all emails and phone calls before passing them through. If something appears to be spammy, there’s a good chance the message will be deleted before the decision maker sees it.

In the day of Linkedin and Facebook, more and more people (including decision makers) are signing up for accounts on these networks. Since it isn’t always business that is discussed on these networks, I would assume that many connect their personal email addresses to the account. With the help of a mutual friend – or maybe even a cold call, you can get in touch directly with the decision maker. Although it will still be difficult to get in touch with a decision maker at a large company, it’s possible to do this to those at small to medium size companies.

The difficult thing is determining who the decision maker is. Social networking sites actually play a role in determining who to contact, as most allow the decision maker to list his credentials right on the site. If you get in touch with the wrong person, there’s also a good chance that this person will tell you who the right person is.

Instead of sending a blind email, social networking communications could help you get in touch with the decision makers you need to reach. The caveat is that I just thought of this and haven’t tried it yet.

I’ve been busy today working on the just launched Secaucus.com, which I had created by Rick and his guys at aeiou.com.  Secaucus is a city in New Jersey, located about 4 miles from Manhattan.  It was voted the 11th best city to live in New Jersey in 2008 by New Jersey Monthly magazine.

While the mini-site Rick and his team created looks great, I wanted to add more content to the site.  IMO, content is what drives traffic to a site, and the more content you create, the more traffic the site will receive. As a result, I expect to earn more Adsense revenue and hopefully get advertisers to want to buy links and advertising space.

Since Secaucus.com is the smallest of my geo websites, I wanted to build a mini site with good information but required little upkeep and maintenance.  I just started adding commonly searched for information, such as lawyers in Secaucus, Secaucus gas prices, and Secaucus banks.  I will continue to add pages with the hope of building traffic and generating revenue.

My aeiou.com mini site template got me off to a great start, and I am going to take off running with it.