Domain Name Questions

New York Domainer Get Together

Subscribe to Elliot's BlogI am putting together another domain investor get together in New York, which will be held on Tuesday, December 9, 2008. The location is still TBD, but it is going to be either a cash bar or a small cover charge to reserve a room at a bar/restaurant.  It will probably be somewhere on the Upper West Side (figure somewhere between 60 – 86th St between Central Park West and Amsterdam) because I can more easily meet with managers to get the best deal depending on the turnout.

There were around 30 people at the last New York get together I helped organize, so it should be a well-attended event.  If you think/know you can make it, please drop me a note or leave a comment so I can plan accordingly.  It’s much easier holding this event at a bar in a private room because it’s tough to communicate at a large dinner.

I will post more details once this is confirmed.


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Minds and Machines

Cambridge Soundworks Understands the Internet

Subscribe to Elliot's BlogCambridge Soundworks is a smart Internet-based company. Several years ago, Cambridge Soundworks had several bricks and mortar stores and a smaller online presence. Each shop always had two or three knowledgeable sales representatives on the floor at all times, with more available during their peak season. They carried high end television and speaker products, and they weren’t necessarily located in the most expensive malls or retail locations.

A few years ago, Cambridge Soundworks ditched the bricks and mortar business model and went completely online. They cut overhead, cut real estate and shop rent fees, and cut their shipping costs among other cuts. They realized that consumers typically try out products before they buy (see televisions in stores and listen to stereos in sound rooms), but most consumers will check products out in the store and return home to find better prices online. They figured that they can let consumers check out products at Circuit City or local specialty stores and then buy online at Cambridge Soundworks. It’s a strategy that’s done them well for a few years.

Cambridge Soundworks also understands domain names. Of course they built their own brand name a while back (at least in New England), so they own their own dot com domain. They also own some other strong domain names related to their business.  Among others that I didn’t notice, they own HiFi.com and SurroundSound.com (strangely undeveloped).

Now, if they would only go after Stereos.com, which currently redirects to Google, they would be in the Hall of Fame!


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Minds and Machines