I think the most important reason to buy keyword domain names is to get the attention of people searching for those keywords. Type in traffic is still the most targeted traffic you can find, but for the most part, domain names that get type in traffic are very expensive for most people. However, I believe there are some longer tail keywords that relevant, searched for by consumers, and in many cases, they are available to register.

Using the Google Keyword Tool, you can find searched keyword phrases in niches of interest to you along with the past month search volume and average month search volume (helpful for seasonal terms like skiing). Just type in a phrase and Google will attempt to match it with similar terms or phrases that are frequently searched.

The objective of using this tool (for me anyway) is to find key phrases that are either unregistered or undeveloped and owned by someone willing to sell it. If you are able to acquire a domain name with a phrase that is searched frequently, a developed site will theoretically be easier to rank higher in Google. A higher rank in a searched key phrase will generate more traffic and revenue (theoretically). Having a key search phrase domain name (with a developed website) can also help with your sales pitch when trying to get advertising from businesses who are buying clicks on Adwords for that phrase.

If this isn’t enough, you can also use another Google tool to estimate the cost per click that it would take to be listed on the top of the results page. This can help you determine if the payout will be worth your time and effort in developing the domain name.

One of the reasons why I am a big supporter of the Chabad movement is because of their welcoming nature. Whenever I have visited a Chabad house, be it in Venice, Italy, Dubrovnik, Croatia, New York, New Hampshire… etc. every Rabbi I have met has been warm and welcoming. My good friend Rabbi Levi Baumgarten runs the Mitzvah Tank on behalf of Chabad, and I enjoy spending holidays with him and his family.

I think the scrolling headline across the homepage of the Chabad of Mumbai website says a lot about Rabbi Gavriel and Rivka Holtzberg who were killed in the recent terror attacks:

“Open Hut Sukkah! All welcome!! We look forward to welcoming you for Maariv followed by Kiddush at the Sukkah and Hakafot October 20 at 8:00 pm at the Chabad House for more information call 022-2283-1770.”

I have a heavy heart today, and my condolences go out to their families and friends. I also learned that Chabad established a fund to aid relief efforts in Mumbai, and people interested in making a contribution are encouraged to visit ChabadIndia.org.