I just spent some time searching through SnapNames to find some good drops and good auctions now that the DomainFest auctions have all closed. Some of these are private BIN auctions, while most are dropping names captured by Snap.

AgingWorkshop.com
AlisoViejoJobs.com
BabySitterStore.com
BookcasesWorld.com
BrandAids.com
CarriageWorld.com
CheapBaseballCards.com
CheapConcierge.com
CheapCopywriter.com
CheapFootballCards.com
CheckRecalls.com
ChineseRestaurantJobs.com
CollegeSexShop.com
CordWorld.com
CrawfishShop.com
DataProcessorJobs.com
DesignerCoatShop.com
DevelopCareers.com
DeweyBeachJobs.com
DiscountVIP.com
DNJobs.com
DNTrade.com
DuffleBagWorld.com
FairHavenJobs.com
FinancingWithBadCredit.com
GermanBookshop.com
GlassboroJobs.com
GoldButtons.com
GolfBloggers.com
GrotonJobs.com
HairbrushShop.com
HighlandParkJobs.com
JuniperHillsRealEstate.com
LibrarianStore.com
MedicineAdvice.com
NashvilleGuide.com
ParamusJobs.com
PlatinumForEx.com
PlatinumInvestor.com
PokerTournamentWorld.com
PreOwnedConvertibles.com
PreOwnedMobileHome.com
SaratogaSpringsJobs.com
SilverCoated.com
StoringDNA.com
TicketPackage.com
TractorInsurance.com
UsedAirBoat.com
VacationGolf.com
WillowGroveFinancial.com

It’s only a matter of time before our computers and televisions are completely integrated into a single unit, allowing us to surf online, watch television shows, and do work all from the same unit.  The lead story on CNN at the moment is about Web Television and how the Internet is slowly becoming a source for television shows.

I think it is interesting to note that Microsoft owns one of the category defining domain names for this in WebTV.com.  As I said earlier today, you need more than the domain name to build a business, but Microsoft would also seem to have a huge arsenal of technology to complement this domain name. Personally, I don’t know much about their current offering, but this could be a leading website in a few years.

Having the category defining domain name for your field or industry can put you many steps ahead of your competitors, but in order to have a successful business, you need more than just the domain name. A solid business plan is important for any company who wishes to do business on their category defining domain name.

A prime and relevant example of this was exhibited on DNW yesterday.  In December of 2008, The Parent Company and nine of its subsidiaries, trading on NASDAQ under the quote “KIDS” filed for Chapter 11 bankruptcy. According to DNW, the company owned some category defining and/or premium domain names, including Toys.com, ePregnancy.com, Birthdays.com, Hobbies.com, and eParties.com.  Apparently owning these great domain names wasn’t enough to survive.

A category defining domain name can help enhance a company’s presence online, but it can only do so much.  If a company brings on employees, office space, inventory, technology, debt, and other overhead, they can fail just as any brick and mortar company. There are plenty of brick and mortar businesses in great locations failing every day for a variety of reasons, and a business with a great domain name can succomb to market conditions.

Owning an industry or category defining domain name can make a good business better, but it isn’t a panacea.