In Web Development, There is One Certainty…

No matter how big or small your website is, and no matter what domain name you decide to develop, there is one certainty… Google will play a major role in the success of your website.  Google’s algorithms are constantly adjusted slightly (or not so slightly) in Google’s effort to provide visitors with the most accurate and meaningful search results. As a result of their adjustments, web developers must adapt in order to keep their sites ranking well.

As Aaron Wall blogged about on Wednesday, Google made another adjustment, which seems to favor established brands in search results.  Aaron is a well know SEO expert, and I use some of his tools for research purposes – both in development and even in domain acquisition strategy.  He offers some interesting observations about Google’s latest adjustment and how it has impacted brands online.

Likewise, Mannix Marketing also offered some good information about Google’s adjustment as well as a history of past changes and the impact that it had on websites.  Mannix Marketing are real pros when it comes to web development and SEO, as can be seen by some of their websites, including Albany.com, LakeGeorge.com and Saratoga.com.

I believe that if you build a website with valuable information on a category defining domain name, you become one of the brand leaders by default, and the more you continue to update with good information, the more trusted your site will become.