Domain Name Questions

HTML Website Template Themes

Theme ForestAs you know, I like to build mini sites on my own. It’s probably a big waste of my time to spend a few hours on a mini site that will yield only a little revenue, but I like to build them nonetheless. I suppose that’s one of the nice things about working for myself. It’s probably more cost effective to purchase a website from one of my advertisers, but I enjoy the building process and feel a sense of accomplishment when I finish, so I will probably continue doing them every so often.

That said, I really like ThemeForest.net, which is a website where you can find professional templates in a variety of formats (HTML, Joomla, WordPress, Flash…etc. Depending on your skill and comfort level with development, there is a template for just about everyone. Personally, I prefer the html templates for mini sites, since WP isn’t great just out of the box for SEO and I am not great with the tech stuff to make changes.

Below are a few html templates that I like and will use in forthcoming development projects. They aren’t free, but they are pretty cheap/inexpensive despite looking like an expensive custom template.

Blue Glow Site Template – I like big pictures that rotate because they’re engaging to the visitor. I would probably put 2 large Adsense blocks on the left side – probably one image block and one link block. I will probably use this one for my next mini site.

Furniture Shopping Theme - This one looks like it would be good for an e-commerce site – maybe even a place to sell domain names. It comes in a variety of colors.

Lovely Print Business Template – The simplicity of the layout is what I like. You have a great picture spot taking center stage, but you can also still see the content below, helping with the CTR to your back pages that are filled with more content.

Dark – The color and layout of this make it very cool. You can have a lot of content on the home page, and there is plenty of space for Adsense or other links. Colors really pop on the black background, and it’s very different than most sites.

BlueLight – Many people are now familiar with this because it was created by my web designer and I’ve used it on several of my minisites, including UniqueInk.com and AthensVacations.com.

Multi-Colored Business Theme – This is a very simple design, which is great for a mini site. There is little hassle required to make changes, and it’s very easy to make the simple tweaks. Several colors from which to choose.

Clean Business Template – Less graphics to worry about and no logo in the header necessary. This is as simple as it gets and is ready for you to plug in your content.

I recommend looking at the live samples for all of these themes before you decide to buy. Check out each of the template pages to make sure the back pages are formatted in a way that you like. For some templates, I only use two or three of the template pages because the other pages aren’t set up in a way that is useful to me.

Be mindful of your revenue objectives for the site, and determine how you can integrate your revenue-generation tactics. Think about where you will put Adsense blocks, banner advertisements (for affiliate links and direct sales), and how you can add shopping widgets and other ecommerce functionality.


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Minds and Machines

Twitter Programmer & Designer Wanted

I have what appears to be a small project, and I am looking to find a Twitter programmer and/or designer who can make it great. I don’t want to share the domain name that this project will reside on yet, but the scope is similar in nature to AthleteTweets.com and CelebrityTweets.com.

I need a site where I can aggregate a large number of Twitter feeds. Design is key because execution isn’t so difficult with Twitter’s API, and someone else could duplicate it, although they won’t have the great domain name that I have! If you know of someone who might be up for a project and wants to quote it, drop me a note with a link to previous similar projects.


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Minds and Machines

Long Term Domain Holdings

FAUWhen you’re investing in a speculative domain name, keep in mind that you could have your money on the sidelines for a long time. If you are paying registration fee, it’s not a lot of money to worry about. However, if you buy dozens or hundreds of domain names at registration fee, or if you buy a domain name for a lot of money, it could be burdensome.

This morning, I was reading an article in CNN about researchers at Florida Atlantic University who are currently in the early stages of attempting to generate power from the Gulf Stream. The project uses ocean turbines much like companies harness wind power with wind turbines, and if it’s successful, there could be many ocean turbines installed underwater throughout the world. Fellow domain investor had learned about this potential power source and registered OceanTurbines.com nearly a year ago. Smart thinking!

The only downside is that the article said “If the pilot program is successful, it could take another five to 10 years before the technology can be implemented.” In speaking with Stephen, I know he has a number of similar domain names – like SeaTurbines.com, and his company is all over the solar business. Stephen knows his names won’t be worth big bucks for a few years, but his well-capitalized company is able to hold out and wait for the value to increase.

If you are buying speculative domain names or an expensive speculative domain name, it’s important to realize that your money could be tied up in these domain names for a long time. You need to figure out whether you can afford to hold out or not. I know a lot of people own portfolios of these names, and each year it becomes harder to renew, but they do it because they’ve already figured the previous years are a sunk cost and don’t want to lose their investment.

If you are going to need the money in the short or medium term, perhaps it’s not a smart investment – even if you think it might be the next big thing. Every days something new is the “next big thing,” and you can go broke pretty easily if you are always trying to register everything related to it.


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Minds and Machines