Domain Name Questions

Using All in One SEO Plugin

I have the All in One SEO plugin installed on all of my WordPress websites. It’s a free plugin from Semper Fi Web Design that makes the process of SEO much easier and automated. However, up until today, I wasn’t really harnessing the power of the plugin on my websites.

For most of my sites, I was basically using the default settings that come with the plugin. Each post/page title would be listed as the article title, and I didn’t add a meta description sentence for individual posts. I figured Google and Yahoo would be smart enough to pick up the content and rank it accordingly.

Although it’s worked fairly well, it’s silly not to use this plugin to its fullest. From here out, I plan to add a different page title and description instead of the default, which was the post title and the first 160 or so characters of the post. Usually that would be a lead in, but not really the meat of the post.

Over the next few months, I will monitor the percentage of my traffic that comes from search to see if it increases as a result of my efforts. With many people using WordPress for various websites, blogs, and mini sites, it doesn’t really make sense not to install the All in One SEO plugin – and once it’s installed, it’s silly not to use it.


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gTLD Management

2010 Domain Industry Predictions

I was asked by the editor of Website Magazine to give some domain industry predictions for 2010 for their Web Trends for 2010 article. My quote from the article is below, but I am also interested in hearing what your predictions are for the upcoming year.

“As reported in the December issue of Website Magazine, businesses have increasing opportunities in the domains industry. Elliot Silver, president of Top Notch Domains and Silver Internet Ventures agrees. “High-value keyword names like toys.com and candy.com, which sold this past year, will continue to command high prices. Companies will continue to invest in their own businesses and will acquire high-value keyword domains names for growth and for competitive reasons,” Silver says. “With PPC revenue down and not looking like it will increase in the near future, some domain owners will make top domains available for acquisitions that haven’t been available in many years.”

In addition, the Microsoft-Yahoo! deal will affect the domain industry, according to Silver. “The Microsoft and Yahoo! deal is going to be impactful on domain name values because Microsoft’s Bing tends to rank developed keyword domain names higher than Google and Yahoo!,” he says. “Right now, impact is minimal because of Bing’s relatively low market share. With the deal, Bing will manage search results for Yahoo!, bringing the market share to 30 percent of search from around 8 percent. This is significant.”

What are your predictions for the domain business in 2010?


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Minds and Machines