In exactly one month from today, we may see a new record set for the price of a domain sale. I just received an email from a friend with a link to a notice stating that SEX.com will be up for auction. The foreclosure auction will be held at the offices of Windels Marx Lane & Mittendorf, LLP, 156 West 56th Street, New York, New York on March 18, 2010 at 11 am.

In order to bid on the auction, you must come prepared with a certified bank check in the amount of $1,000,000, made payable to “Windels Marx Lane & Mittendorf, LLP, as escrow agent.” The auction may be open to the public.

The auction description is as follows:

All of Borrower’s interest in and to all right, title and interest in an undivided 100% interest in the internet domain name and related INERNIC registration of the URL www.sex.com, and 100% of all cash proceeds, accounts receivable, licensing rights and intellectual property rights directly associated with or derived from the ownership of such URL.

The tale of Sex.com is actually very interesting, and a book was written about it a few years ago. The Cliff’s Notes version is that Match.com founder Gary Kremen originally registered the domain name, but it was then stolen by Stephen Cohen, and a 10 year legal battle ensued. A company called ESCOM, LLC acquired Sex.com in January of 2006, although terms of the deal were not disclosed. There was an article that pegged the sale at $14 million, but there was no confirmation that this number is accurate.

More information about the auction can be found on the David R. Maltz & Co website, and you can also download the auction notice pdf for more information. One interesting note from the auction notice is that it comes from a Dom Partners, LLC at 2050 Center Avenue (Suite 600) in Fort Lee, NJ – the same address as Domain Capital, who reportedly provided part of the financing.

After posting yesterday’s article discussing what names have sold recently, which was a follow up post to the post about recent domain purchases, Steve Morsa and a couple of others suggested a follow-up post. Although it’s very interesting to see what names are selling, it might be even more important to learn about where domain sellers are having luck making their sales.

For the most part, I have been selling my domain names in private to other domain investors looking. For me, the key is knowing what type of names my buyers are looking to buy and to present them with a very reasonable price. The people I sell to are contacts I’ve made over the years through my blog, at conferences, on forums, and in private. Maybe I could make more on individual domain names by targeting and finding end users, but I am comfortable with the sales I make.

I recently sold one domain name at the DomainFest Live auction run by Moniker (GunCollection.com). The sale didn’t yield as much as I had hoped, but it is what it is. I opted to not set a reserve price on the domain name, and it sold for the minimum.

Although I haven’t sold many names on domain forums, I did sell one recently on Namepros (iCookbook.com). The buyer made his first post on that forum by saying he wanted the name, which leads me to believe he had wanted this name specifically, and he signed up to buy it. His company is in that industry, so that would make sense. Maybe I priced it too low, but I sold it for a profit.

Finally, I sold a couple of names recently on my blog, although I haven’t listed many for sale here in a while. I generally try to limit my sales posts on the blog, but it’s been a good vehicle to sell domain names in the past.

I (and others) are interested in learning where you have sold some of your domain names recently, and how those sales materialized.

It appears like the marketing and Internet Yellow Pages company formerly known as Idearc, and now known as SuperMedia, may have recently made a strong play for “Super” domain names.

In this week’s sales report on DNJournal, it was reported that SuperElectricians.com, SuperMechanics.com and SuperPainters.com each sold for $10,000 apiece. All three of these are currently registered in the name of Sedo’s Escrow account, presumably awaiting transfer.

This morning, Eric Borgos of Impulse Communications announced (in a comment on my blog) that his company recently sold several Super domain names. The names his company sold were SuperMortgages.com for $7,500, SuperFlorists.com for $3,000, SuperMoving.com for $7,500, and SuperPrinting.com for $4,000. All of these domain names are registered to Idearc Media, which is now known as SuperMedia.

The company also owns SuperExterminators.com and SuperCarRepair.com. In addition, SuperPlumbing.com looks to be at Sedo Escrow as well. There may be others, but I only checked a handful of names I thought would make sense for them to own.

Does this mean that “Super” names have more value now than before? Probably not. I wouldn’t advise going out to buy these names unless you can get great prices. It’s more than likely the company already went after the domain names they wanted, and if you buy them with the hopes of flipping them, you might be stuck.