According to Sherdog.com, a website devoted the UFC and Mixed Martial Arts news, results, and fighting, the parent company of the UFC and WEC went to court to take over the domain name, TheUltimateFighter.com. Zuffa, LLC claims the registrant did not have the rights to use their “Ultimate Fighter” trademarks, a number of which are registered with the United States Patent and Trademark Office.

The domain name is currently listed for sale at Sedo, and according to the listing, it has received three offers. The UFC and Spike TV currently use a similar domain name, UltimateFighter.com to promote their Ultimate Fighter programming, which is known as The Ultimate Fighter.

Sherdog reported that the domain owner does not plan to dispute the lawsuit and intends to give the domain name to Zuffa, LLC. In my opinion, this is the smart move. The owner could have spent anywhere from several hundred to several thousand dollars (and quite possibly more) to defend his ownership rights, and the results are certainly not guaranteed. Even if he would prevail, I don’t know if that particular domain would be worth the price of defending it.  Certainly that would depend on the legal fees that would be incurred.

As Kenny Rogers once sung, “you’ve got to know when to hold ‘em, know when to fold ‘em, know when to walk away, know when to run.”

Thanks to Dan Cera for the tip.

A friend of mine emailed me a Sun Sentinal article about today’s DomainFest one day power networking event, and the irony is that Rick Schwartz took center stage (Rick is the founder and principal of the competing Traffic conference). The article cites Rick’s sales of Candy.com ($3m) and iReport.com ($750k) and it discusses the DomainFest conference and upcoming auction that takes place this afternoon.

The article offers some good coverage of the domain industry, and it interviews Oversee.net CEO Jeff Kupietzky, DNJournal Publisher Ron Jackson, and “Domain King,” Rick Schwartz. Rick was very complementary about the Snapnames/Moniker auction, saying there is “a nice list of domains for grabs.”

After reviewing the domain names in the auction and hearing that Slots.com was sold for $5,500,000 this week at Snapnames (as reported by Rob Monster), I wouldn’t be surprised to see one or two big deals completed during the auction or shortly thereafter. It’s clear that Moniker is working the phones in an effort to complete some large sales.