American Airlines seeks damages against Google

American Airlines seeks damages against GoogleAmerican Airlines filed a lawsuit against Google for selling Adwords related to its trademarks (including “American Airlines”. Personally, I think the claim is ludicrous. In my opinion, the term “American Airlines” is about as generic as they come. Why can’t US Airways, another “American airline,” purchase the keyword “American airlines?” Why shouldn’t anyone who sells anything associated with American airlines buy this particular keyword? Perhaps searchers are looking for the airline, but maybe they are just looking for information about an American airline.

I hope Google fights this and wins, because this claim seems over the top to me.