Another Hat Thrown into Yahoo Ring

According to today’s edition of the Wall Street Journal, another potential Yahoo suitor has entered into negotiations. Rupert Murdoch’s News Corporation, owners of popular social networking site MySpace, has begun negotiating with Yahoo to combine these two Internet powers. The article mentions that News Corp. could receive a stake in excess of 20% of Yahoo.

In recent weeks, merger and acquisition talks involving Yahoo have included many suiters, including Microsoft (who made a $44.6 billion offer), Google, AOL, and possibly others. These talks have helped push up the value of Yahoo stock over the past couple of weeks. In my opinion, the acquisition talks are a sign of strength for the domain industry, as it shows other companies with Internet experience are bullish on Internet advertising and search. While this ultimately may not be the best for PPC income, I think it shows faith in our industry.

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