Comments on: Building a Network http://www.elliotsblog.com/building-a-network Domain blog featuring domain investing strategy, domain valuation, and domain development commentary from Elliot Silver, founder of Top Notch Domains, LLC. Thu, 09 Feb 2012 20:30:02 +0000 hourly 1 By: bklyn5 http://www.elliotsblog.com/building-a-network#comment-4380 bklyn5 Tue, 06 May 2008 21:39:52 +0000 http://www.elliotsblog.com/index.php/2008/05/05/building-a-network/#comment-4380 Elliot, I completely DISAGREE with the posts above. I think using those keyword focused micro sites is a very effective way to enhance Lowell.com. I think LowellPharmacies.com would be fairly easy to optimize for related search terms, as this would not be a very competitive space. If you have many sites like this for different categories, they could drive alot of traffic to Lowell.com. You will also get the benefit of the link from a "related" website to Lowell.com. Even though the mircosites will not have good page rank, they will still have relevance to "Lowell" (Google will look favorably upon this). I have used this strategy effectively before for myself and my clients. You can always make your WHOIS info private if you want, however, I do not think it is necessary. I would only suggest that you use one way linking only (to Lowell.com), and that all sites that link are on different servers. Just my 2 cents. Elliot,

I completely DISAGREE with the posts above. I think using those keyword focused micro sites is a very effective way to enhance Lowell.com. I think LowellPharmacies.com would be fairly easy to optimize for related search terms, as this would not be a very competitive space. If you have many sites like this for different categories, they could drive alot of traffic to Lowell.com. You will also get the benefit of the link from a “related” website to Lowell.com. Even though the mircosites will not have good page rank, they will still have relevance to “Lowell” (Google will look favorably upon this). I have used this strategy effectively before for myself and my clients.
You can always make your WHOIS info private if you want, however, I do not think it is necessary. I would only suggest that you use one way linking only (to Lowell.com), and that all sites that link are on different servers.
Just my 2 cents.

]]> By: Greg Nelson http://www.elliotsblog.com/building-a-network#comment-4377 Greg Nelson Tue, 06 May 2008 02:44:24 +0000 http://www.elliotsblog.com/index.php/2008/05/05/building-a-network/#comment-4377 Elliot, I have one other thought as you build out your supporting sites...with 3 nice GEOs, lowell, salinas and burbank, and knowing how difficult development is - content takes time, unique content atleast - it may be a better use of your skills to develop the 3 majors before venturing into minors. It is important to note to domainers who read that I think all developing say it is hard for simply the content reason. Frankly, we can design and code a site even with a CMS and data functions on the backend (duplicating some earlier efforts often) in a day. It is the content (and then sales) that take time. Learning how to get unique content that is valuable to the end reader is what makes development difficult. Over time too it is this unique content that is valuable to the end user that stands the test of SEO time. Elliot,
I have one other thought as you build out your supporting sites…with 3 nice GEOs, lowell, salinas and burbank, and knowing how difficult development is – content takes time, unique content atleast – it may be a better use of your skills to develop the 3 majors before venturing into minors.

It is important to note to domainers who read that I think all developing say it is hard for simply the content reason. Frankly, we can design and code a site even with a CMS and data functions on the backend (duplicating some earlier efforts often) in a day. It is the content (and then sales) that take time. Learning how to get unique content that is valuable to the end reader is what makes development difficult.

Over time too it is this unique content that is valuable to the end user that stands the test of SEO time.

]]> By: Frank Rudner http://www.elliotsblog.com/building-a-network#comment-4376 Frank Rudner Tue, 06 May 2008 01:07:29 +0000 http://www.elliotsblog.com/index.php/2008/05/05/building-a-network/#comment-4376 Great steps Elliot! And building a newtork as you have is awesome. And yes have a well known local in Lowell pounding the pavement is a definite asset! Hope to see you on Steve's new site. Great steps Elliot!
And building a newtork as you have is awesome.
And yes have a well known local in Lowell pounding the pavement is a definite asset!
Hope to see you on Steve’s new site.

]]> By: vmedianet http://www.elliotsblog.com/building-a-network#comment-4375 vmedianet Tue, 06 May 2008 00:04:25 +0000 http://www.elliotsblog.com/index.php/2008/05/05/building-a-network/#comment-4375 As a "very new" domainer (3 mos.) I may not have enough clout to comment on this but I enjoy reading your posts and this one enlightened me a whole bunch. As I read I clicked over to the Adirondacks sites and the Lowell sites to help me make a connection to what you were saying. I have bought several domains with the intent of creating a network much like you're planning with Lowell.com and reading the comments from Gordon, Richard and Greg seem to me to be worthy advice. Thanks, Elliot. Keep up the good work! As a “very new” domainer (3 mos.) I may not have enough clout to comment on this but I enjoy reading your posts and this one enlightened me a whole bunch. As I read I clicked over to the Adirondacks sites and the Lowell sites to help me make a connection to what you were saying. I have bought several domains with the intent of creating a network much like you’re planning with Lowell.com and reading the comments from Gordon, Richard and Greg seem to me to be worthy advice. Thanks, Elliot. Keep up the good work!

]]> By: Greg Nelson http://www.elliotsblog.com/building-a-network#comment-4374 Greg Nelson Mon, 05 May 2008 22:23:29 +0000 http://www.elliotsblog.com/index.php/2008/05/05/building-a-network/#comment-4374 Gordon & Richard are very correct on the SEO here. The domain, lowellpharmacies.com may in time (and most likely a bunch of it) rank well for "lowell pharmacies" but if the content was the same as lowell.com/pharmacies or pharmacies.lowell.com you would be in no better position. In fact, lowell.com may suffer. It would help you rank better on Yahoo (lowellpharmacies.com) and in less time, but again not sure the benefit. Your biggest benefit would be in having your local sales guy "sell" this as valuable as people will buy into the theory. Moreover, I do like having domains that link into various CNAME (subdomains) like pharmacies.lowell.com liked via lowellpharmacies.com but I would consider that as part of the sales & marketing plan versus SEO plan. Elliot, we are not nearly as far along as you on Geo development so take it for what its worth, but the SEO basics that Gordon states are true today and are the current state of SEO - on Google at least. (Oh I yearn for the old years of AltaVista). Last note - domain registration date is a great SEO factor. I love old reg'd domains for new SEO based marketing initiatives we launch. LowellPharmacies.com would have a tough time outranking a much older reg'd lowell name using a subdomain, at least on Google. Gordon & Richard are very correct on the SEO here. The domain, lowellpharmacies.com may in time (and most likely a bunch of it) rank well for “lowell pharmacies” but if the content was the same as lowell.com/pharmacies or pharmacies.lowell.com you would be in no better position. In fact, lowell.com may suffer. It would help you rank better on Yahoo (lowellpharmacies.com) and in less time, but again not sure the benefit.

Your biggest benefit would be in having your local sales guy “sell” this as valuable as people will buy into the theory. Moreover, I do like having domains that link into various CNAME (subdomains) like pharmacies.lowell.com liked via lowellpharmacies.com but I would consider that as part of the sales & marketing plan versus SEO plan.

Elliot, we are not nearly as far along as you on Geo development so take it for what its worth, but the SEO basics that Gordon states are true today and are the current state of SEO – on Google at least. (Oh I yearn for the old years of AltaVista).

Last note – domain registration date is a great SEO factor. I love old reg’d domains for new SEO based marketing initiatives we launch. LowellPharmacies.com would have a tough time outranking a much older reg’d lowell name using a subdomain, at least on Google.

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