Comments on: David & Michael Castello to Speak at Local Interactive Advertising Conference http://www.elliotsblog.com/castello-brothers-to-speak-at-borrell-associates-conference-1002 Domain blog featuring domain investing strategy, domain valuation, and domain development commentary from Elliot Silver, founder of Top Notch Domains, LLC. Fri, 10 Feb 2012 02:13:21 +0000 hourly 1 By: Anthony Hanner http://www.elliotsblog.com/castello-brothers-to-speak-at-borrell-associates-conference-1002#comment-14455 Anthony Hanner Wed, 07 Oct 2009 18:09:28 +0000 http://www.elliotsblog.com/?p=3495#comment-14455 Once small businesses start getting the power of geodomains, they will not just focus more on online local advertising...the ones that really "get it" will see the deep value in owning geodomains themselves. If your plan is to hold and sell to one of these types of end-users...then guys like David educating small businesses is good stuff. If you would rather develop and take advantage of the increased level of advertising...now is the time to buy and develop...while you still can. Once small businesses start getting the power of geodomains, they will not just focus more on online local advertising…the ones that really “get it” will see the deep value in owning geodomains themselves.

If your plan is to hold and sell to one of these types of end-users…then guys like David educating small businesses is good stuff.

If you would rather develop and take advantage of the increased level of advertising…now is the time to buy and develop…while you still can.

]]> By: David J Castello http://www.elliotsblog.com/castello-brothers-to-speak-at-borrell-associates-conference-1002#comment-14453 David J Castello Wed, 07 Oct 2009 17:37:34 +0000 http://www.elliotsblog.com/?p=3495#comment-14453 "From a pure advertising perspective, I don’t believe CCIN would be as successful in the local markets if they owned names like PalmSpringsCA.com or PalmSprings.info instead of PalmSprings.com. " 100% true, and more importantly, I wouldn't have bothered to start CCIN or even be in this business if we didn't own names of that magnitude when I started to monetize them in 1997. “From a pure advertising perspective, I don’t believe CCIN would be as successful in the local markets if they owned names like PalmSpringsCA.com or PalmSprings.info instead of PalmSprings.com. ”

100% true, and more importantly, I wouldn’t have bothered to start CCIN or even be in this business if we didn’t own names of that magnitude when I started to monetize them in 1997.

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