Last week, I posted a video of an interview with .CO Registry Chief Operating Officer, Nicolai Bezsonoff. In the interview, Bezsonoff stated that first year renewals are “fantastic,” although he didn’t quantify this.
In the comment section of that post, .CO Registry VP Lori Anne Wardi posted an update about the renewal rate, stating that .CO is “almost at 70% renewals for year one.” Compared to other renewal #s with which I am familiar, this does seem to be quite strong, especially considering most domain registrars didn’t offer much in the way of concessions in renewal pricing or coupons.
With over one million domain names registered in its first year, a 70% renewal rate is very strong, especially considering that it’s month 14 of .CO, so we’re not just talking about the best keyword .CO domain names that were purchased in the first days of .CO availability.
I think this shows the viability of .CO domain names and it also shows that there is considerable money to be made on the registry side of the business when new gTLDs are introduced to the public.