Comments on: Comcast Announces Streampix But Doesn’t Own Matching Domain Name

By: Steve M

Steve M — Fri, 24 Feb 2012 01:03:26 +0000

Luc is correct; and he will win.

Comcast is going to have to find another brand for this service.

By: rose

rose — Wed, 22 Feb 2012 15:05:32 +0000

There are so many ways to stream and Netflix is definitely one of them. Streampix from what I read is only available to customers that have their triple play package. That doesn’t seem fair to all their other customers. The Blockbuster@home service I have through my provider DISH definitely beats what Comcast is trying to offer. Not only is it available to all their customers, it is free for 3 months. After the three months I pay only $10 a month and I get DVD’s, streaming, and so much more. A co-worker at DISH even told me I could now use the streaming on my iPad. This will be awesome when I am traveling. I am sure there are some companies that Comcast will be able to compete with as far as streaming, but DISH has them beat.

By: Big Media Still Doesn’t ‘Get It’: Comcast Announces Launch of New Streaming Service, Doesn’t Own Matching Domain Yet

Wed, 22 Feb 2012 14:11:04 +0000

[...] Eliot Silver notes, Comcast announced the launch of a new streaming service, Streampix, to directly compete with the [...]

By: Charlie

Charlie — Wed, 22 Feb 2012 04:51:02 +0000

I love comcast internet… I dislike cable television (lack of choices, 500 channels and NOTHING I like is ever on – I’m a picky person)… so, I cancelled my cable tv, kept the net have 2 Rokus and I have custom channels where i have my own programmed entertainment (Hulu +, Amazon Prime, Netflix, et al). When Cable TV will allow us to “pick your own” channels and shows, MAYBE I will come back..I know some may not agree with my solution and I respect this view… but I was DVR’ing everything anyway so waiting an extra day for Hulu is no big deal..just thought I would throw this out there for some to ponder…

By: John

John — Wed, 22 Feb 2012 02:58:10 +0000

Doesn’t surprise me with a large corp and large marketing departments. I can’t wait for better broadband options in the future.

By: Elliot Silver

Elliot Silver — Wed, 22 Feb 2012 02:49:19 +0000

@ asdf

I guess we’ll see what happens in the months ahead. Lots of companies don’t think they need the exact match .com, but many are proven otherwise. See Square.com and Hipster.com for two very recent examples.

By: asdf

asdf — Wed, 22 Feb 2012 02:44:16 +0000

It’s because they don’t care.

In case anyone hasn’t noticed, this a pretty regular occurance. Many different master brands create a satellite brands and don’t care to own the most closely associated (whatever).com. And every time they this happens, domainers say “Ah ha! Look! Mars Corp launched their new Zookie candy bar and they do not own Zookie.com!!!! HOW COULD THEY MAKE SUCH A HUGE MISTAKE CONGRATS TO WHOEVER OWNS ZOOKIE.COM YOU WIN TEH GAME HAHAHA!!!!”

The reason is, they don’t care.
Domainers care, but domainers are domainers, not marketers, not brand strategists. If they were, they’d know that centrifugation- not disintegration- is the goal of any brand and if domainers were any of those things, the domain aftermarket would be a lot more efficient than it is today.

Would 301′ing Zookie.com be nice if you’re launching Zookie, the candy bar?. Probably. Is it worth $500,000 or $250,000 or whatever Davey Domainer is asking, relative to the marketing considerations for a flogging candy product? Perhaps sometimes, but usually not.

By: Abdu

Abdu — Wed, 22 Feb 2012 01:35:06 +0000

@Ron
I was referring to the fact that if you brand your product/service around a domain that is already taken, then it’s better to just look for another brand name. My 2 cents.

By: Ron

Ron — Wed, 22 Feb 2012 01:25:52 +0000

They trademarked this 6 months ago, so people do not do anything stupid, and register this term.

Abdu, don’t be so sloppy in passing judgement, the current owner seems very vested in his term, and if he bluffed the negotiation, and played hardball, the company had no choice but to move onto a new name…

By: Abdu

Abdu — Wed, 22 Feb 2012 00:42:18 +0000

Elliot, they already registered MyStreampix.com. Just another example how mainstream doesn’t give a damn about proper branding. FAIL.