It’s very likely that you already know the story of Cowboys.com. The short version is that a representative for the Dallas Cowboys allegedly won it at auction for $275,000 but thought the price was just $275 and backed out. A group of domain investors later scooped it up in the silent auction for $370,000. You can read fuller versions here, here, and here.
Not much was done with the Cowboys.com domain name over the last several years, aside from very minimal monetization (from what I recall) and putting it up for sale via Sedo. According to a press release distributed this morning, that is changing:
“Baltimore, Maryland based Cowboys.com Group LLC is launching a western theme based website to take advantage of the fastest growing segment in online dating. The website www.Cowboys.com will be the new home for gay & straight dating people looking to find themselves a cowboy. “We are extremely excited to have decided on a direction for this property. Gay dating is a primary target for this website however, we will also serve the needs of straight daters as well,” said Darren Cleveland, President/CEO of City Advertising whom is part of the owners group.”
It’s an interesting turn of events for this domain name. I am sure that it will likely surprise some of the Dallas Cowboys fans who type in the domain name assuming it’s property of the NFL Cowboys.
The Dallas Cowboys could have owned it for $275,000, and the debacle is still one of the more head scratching things that I have seen since I’ve been involved in the domain space.