Comments on: Cowboys.com: Dating Site Launched

By: Andrew

Andrew — Thu, 20 Sep 2012 16:42:00 +0000

They might have second thoughts about not owning the domain.

By: DropWizard

DropWizard — Thu, 20 Sep 2012 15:55:31 +0000

No such thoughts at all. Coluldn’t care less about the Cowboys football team.

Lifestyle dating emerged as one of the top choices in the search stats and we’re just following that.

By: Elliot Silver

Elliot Silver — Thu, 20 Sep 2012 14:24:33 +0000

What kind of action, and why?

By: Andrew

Andrew — Thu, 20 Sep 2012 14:23:40 +0000

Looks like just a one page landing page, right? Not a web site. Sends it to a third party.

Could certainly spring the Cowboys into action.

By: William

William — Thu, 20 Sep 2012 14:11:31 +0000

It seems to go to something close to gotomyhero.com/mandycard with some additional stuff (went by real quick) and then quickly forwards to Facebook. Don’t know what kind of auto-redirect scheme is going on but definitely a lot better than a gay dating site PR wise.

By: Dallas Domains

Dallas Domains — Thu, 20 Sep 2012 13:55:31 +0000

Sigh, and I literally wore my Dallas Cowboys t-shirt today to start the football week of right – and now this. The Cowboys make $250,000 on concessions in the first quarter of a game, probably a lot more. Cant believe they didnt secure that domain. Interesting that Ravens.com fwds to FB….

By: William

William — Thu, 20 Sep 2012 03:40:31 +0000

Hehe, noticed I had two first thoughts. Multi-Tasking!

By: William

William — Thu, 20 Sep 2012 03:39:19 +0000

At first I thought it was weird as well. Of course having the domain of just your mascot is important and worth $250,000 or more. Then I tried to go to ravens.com on my phone and it took me to Facebook. I already knew their website is BaltimoreRavens.com and had not even tried just ravens before now.

My first thought was also them trying to press Jerry Jones into paying up over bad PR. But whether he does or not the coverage this piece has generatored will give them a temporary boost in income. I just heard about it on Deadspin. Whether the increased traffic lasts in the long term or Jerry even cares, who knows?

By: Kay

Kay — Thu, 20 Sep 2012 00:20:43 +0000

I can see Jerry Jones going into a blind rage over this. I wonder if the person who passed it up on behalf of the Dallas Cowboys even still have their job. I can see the Cowboys stadium from my apartment. Not to say i know him, but living in Dallas, I witness Jerry’s money-making efforts (and successes) up close. He likes to protect his brand and he understands that protecting the brand is positively correlated with capitalizing….Well, I thought he did.

Just like Elliot said, some fans (I’m going to guess several thousands..maybe millions) will be surprised by what they find when they type it in. Not only fans, but business partners or interested parties will go to the site and see something completely unlike what they expected. $275,000 is a grain of sand on the beach for the Cowboys enterprise. With that being said, I’m sure it won’t hurt (deep pockets), but it sure would have helped. Oh well. It’ll be interesting to see what happens from here. (Can’t help but wonder how many people will be stricken by curiosity and join the dating site. We might see a new trend among Cowboys fans Lol)

Great post Elliot! in your second paragraph, you say not much has been done with the domain in the last several__________? Years?

By: Amanda

Amanda — Wed, 19 Sep 2012 22:02:31 +0000

What a surprise the cowboys fans indeed! Maybe the Cowboys will finally think the domain is worth the money now after enough pissed off super straight homophobic Cowboys football fans land on the new Brokeback Mountainesque dating site. LMAO!

By: Josh

Josh — Wed, 19 Sep 2012 20:59:21 +0000

If I recall ( was some years ago ) it made $XX or so a day on gay dating, so roughly a 40-50 year roi. And that was when adult paid well. Who knows what it is now with dating affiliates etc. The conversion was obviously low considering what people were really looking for, this was likely the only card to play.

By: Nebraska

Nebraska — Wed, 19 Sep 2012 20:35:31 +0000

I just can’t help but feel this is a ploy to shock the Dallas Cowboys into action. If so very well played.

By: Elliot Silver

Elliot Silver — Wed, 19 Sep 2012 20:25:26 +0000

Here are two videos:

http://youtu.be/30O-JJnuYIg

http://youtu.be/g80WGS-Qdhg

The party was at Sahar’s house, and he was/is reportedly a member of the group that bought the domain name: http://www.dnjournal.com/archive/domainsales/2007/domainsales11-13-07.htm

By: Gary Taylor

Gary Taylor — Wed, 19 Sep 2012 20:23:17 +0000

Didn’t Sahar Sarid own this domain a few years back?

By: Whatever

Whatever — Wed, 19 Sep 2012 20:01:20 +0000

Like Jerry Jones give a flip – he doesn’t.

By: Woot

Woot — Wed, 19 Sep 2012 19:15:01 +0000

It could end up being hit Like fab.com
Fab started as gay dating site … WHO knows what time Will bring

By: AB

AB — Wed, 19 Sep 2012 19:12:47 +0000

I can see the tag line now…

“Looking for Quarterbacks? How about some Brokebacks?”

By: Woot

Woot — Wed, 19 Sep 2012 19:12:07 +0000

It could end up being hit Like fab.com

By: Domainer

Domainer — Wed, 19 Sep 2012 17:37:53 +0000

Who knows the dating site idea might work! With million plus visitors per year, it’s certainly worth a try!

By: Gordon

Gordon — Wed, 19 Sep 2012 16:50:05 +0000

At the time, a lot of people thought they were really smart for getting this name. Today, not so much.

Instead, they are praying this becomes a big PR mess for the Dallas Cowboys and that they end up buying the name after all…