<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Castello Brothers on Successful Site Development</title>
	<atom:link href="http://www.elliotsblog.com/david-castello-on-successful-site-development/feed" rel="self" type="application/rss+xml" />
	<link>http://www.elliotsblog.com/david-castello-on-successful-site-development</link>
	<description>Domain blog featuring domain investing strategy, domain valuation, and domain development commentary from Elliot Silver, founder of Top Notch Domains, LLC.</description>
	<lastBuildDate>Fri, 10 Feb 2012 02:13:21 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<item>
		<title>By: Shai Neubauer</title>
		<link>http://www.elliotsblog.com/david-castello-on-successful-site-development#comment-15673</link>
		<dc:creator>Shai Neubauer</dc:creator>
		<pubDate>Mon, 09 Nov 2009 07:37:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.elliotsblog.com/index.php/david-castello-on-successful-site-development/#comment-15673</guid>
		<description>Great tips here.  This read was better than any book I ever read about online marketing.  You guys are amazing for sharing this info this is what makes our industry so great.

Now, when are you guys gonna develop Location.net so I can get some of that direct nav traffic to Location.com.  Ill buy you a CASE of 95 Dom LOL</description>
		<content:encoded><![CDATA[<p>Great tips here.  This read was better than any book I ever read about online marketing.  You guys are amazing for sharing this info this is what makes our industry so great.</p>
<p>Now, when are you guys gonna develop Location.net so I can get some of that direct nav traffic to Location.com.  Ill buy you a CASE of 95 Dom LOL</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Stephen Douglas</title>
		<link>http://www.elliotsblog.com/david-castello-on-successful-site-development#comment-9294</link>
		<dc:creator>Stephen Douglas</dc:creator>
		<pubDate>Sun, 01 Mar 2009 10:12:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.elliotsblog.com/index.php/david-castello-on-successful-site-development/#comment-9294</guid>
		<description>Hi David,

Damn you NAILED the Desert Sun on target! That was the paper I talked to. I own about 10 Palmsprings and Las Vegas domains, along with a few other desert area cities, and i can&#039;t get CRAP for promoting them even on radio stations (really, I tried!). 

A newspaper syndicate is a client of my Successclick domain consulting services, and they control hundreds of geo positions in the US. Newspapers are by nature, old school. However, this company hired someone who incessantly showed them the value of their content and their reach, and their domains, as applied online. That person reached out to me, and we&#039;ve been working together to make a change to show newspapers that the online market only makes them money, and at less cost than printed publications. 

The Desert Sun, they don&#039;t get it yet. They should be buying the domains that they are denying to be featured in their classified sections for &quot;SALE&quot;. Dave, you amaze me that you bit that biscuit about them right off the bat. Good job bro.</description>
		<content:encoded><![CDATA[<p>Hi David,</p>
<p>Damn you NAILED the Desert Sun on target! That was the paper I talked to. I own about 10 Palmsprings and Las Vegas domains, along with a few other desert area cities, and i can&#8217;t get CRAP for promoting them even on radio stations (really, I tried!). </p>
<p>A newspaper syndicate is a client of my Successclick domain consulting services, and they control hundreds of geo positions in the US. Newspapers are by nature, old school. However, this company hired someone who incessantly showed them the value of their content and their reach, and their domains, as applied online. That person reached out to me, and we&#8217;ve been working together to make a change to show newspapers that the online market only makes them money, and at less cost than printed publications. </p>
<p>The Desert Sun, they don&#8217;t get it yet. They should be buying the domains that they are denying to be featured in their classified sections for &#8220;SALE&#8221;. Dave, you amaze me that you bit that biscuit about them right off the bat. Good job bro.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: David J Castello</title>
		<link>http://www.elliotsblog.com/david-castello-on-successful-site-development#comment-9279</link>
		<dc:creator>David J Castello</dc:creator>
		<pubDate>Sat, 28 Feb 2009 16:58:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.elliotsblog.com/index.php/david-castello-on-successful-site-development/#comment-9279</guid>
		<description>One of the biggest shocks I ever received was when The Desert Sun told me they wouldn&#039;t accept any ads with the word PalmSprings.com in it.  I immediately called my attorney who assured me it was legal.  Considering the current plight of newspapers, I now find it quite ironic.

I&#039;m curious to see how your strategy goes to hire a telemarketing staff to sell Geo ads.  Seriously, please let me know.</description>
		<content:encoded><![CDATA[<p>One of the biggest shocks I ever received was when The Desert Sun told me they wouldn&#8217;t accept any ads with the word PalmSprings.com in it.  I immediately called my attorney who assured me it was legal.  Considering the current plight of newspapers, I now find it quite ironic.</p>
<p>I&#8217;m curious to see how your strategy goes to hire a telemarketing staff to sell Geo ads.  Seriously, please let me know.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: stephen Douglas</title>
		<link>http://www.elliotsblog.com/david-castello-on-successful-site-development#comment-9277</link>
		<dc:creator>stephen Douglas</dc:creator>
		<pubDate>Sat, 28 Feb 2009 14:56:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.elliotsblog.com/index.php/david-castello-on-successful-site-development/#comment-9277</guid>
		<description>What I have always wondered about is how to reach the advertisers in a specific geo area? I own &quot;NorcoHome.com&quot; and this is a medium sized city in SoCal. I think my market would be real estate agents selling in this area. However, I tried to place an ad with the top newspaper stating that &quot;Norcohome.com&quot; was for sale, and they denied me the spot!

Setting up a real estate website based on geo domains is a b*tch! It gets some traffic, but I would like to build it into a directory. 

My logical solution, pardons to the Castellos, is to hire three people at minimum wage to call up everyone in the yellow pages to get them to pay for a $99 a year listing on your sweet geo prodserv directory domain.  Of course, your crew would be working on cold calling other potential advertisers for your 50 other domain directories, but if you can pull in 200 advertisers per directory at $99 yearly, that&#039;s about $20,000 a year. Multiply that by 50 similar sites, and that&#039;s Frank Schilling jing (umm monthly i think). 

The Castellos and Elliot have geo development down pretty well, and learning from their comments, mistakes and successes, is so valuable I can&#039;t state that enough. What is sad is that most of the world isn&#039;t reading this blog, to learn how to succeed in working from their home on their own business. On the other hand, do we need another 500,000 competitors in this biz? lol</description>
		<content:encoded><![CDATA[<p>What I have always wondered about is how to reach the advertisers in a specific geo area? I own &#8220;NorcoHome.com&#8221; and this is a medium sized city in SoCal. I think my market would be real estate agents selling in this area. However, I tried to place an ad with the top newspaper stating that &#8220;Norcohome.com&#8221; was for sale, and they denied me the spot!</p>
<p>Setting up a real estate website based on geo domains is a b*tch! It gets some traffic, but I would like to build it into a directory. </p>
<p>My logical solution, pardons to the Castellos, is to hire three people at minimum wage to call up everyone in the yellow pages to get them to pay for a $99 a year listing on your sweet geo prodserv directory domain.  Of course, your crew would be working on cold calling other potential advertisers for your 50 other domain directories, but if you can pull in 200 advertisers per directory at $99 yearly, that&#8217;s about $20,000 a year. Multiply that by 50 similar sites, and that&#8217;s Frank Schilling jing (umm monthly i think). </p>
<p>The Castellos and Elliot have geo development down pretty well, and learning from their comments, mistakes and successes, is so valuable I can&#8217;t state that enough. What is sad is that most of the world isn&#8217;t reading this blog, to learn how to succeed in working from their home on their own business. On the other hand, do we need another 500,000 competitors in this biz? lol</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: David J Castello</title>
		<link>http://www.elliotsblog.com/david-castello-on-successful-site-development#comment-8980</link>
		<dc:creator>David J Castello</dc:creator>
		<pubDate>Thu, 19 Feb 2009 17:17:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.elliotsblog.com/index.php/david-castello-on-successful-site-development/#comment-8980</guid>
		<description>Secondary Geos such as PalmSpringsHotels.com and NashvilleHotels.com are quite valuable. However, I call them &quot;secondary&quot; because they would be the 2nd choice, if it all, for a local advertiser.

I would never try to sell advertising for a name because of its search engine rankings (in fact, I could not think of a more scary or insecure situation).  Neither our LagunaBeach.com, WestPalmBeach.com or PalmSprings.com are #1 on Google for a search of their respective cities (each rank in the Top 3), but guess who sells all the local advertising?

That&#039;s because each of those names are recognized by the locals as intuitive brands and each receives a hefty dose of direct navigation traffic.  Yes, any site should always have at least Top 5 search engine rankings for their most obvious search word/phrase, but search engine rankings for a brand site is more of icing on the cake.</description>
		<content:encoded><![CDATA[<p>Secondary Geos such as PalmSpringsHotels.com and NashvilleHotels.com are quite valuable. However, I call them &#8220;secondary&#8221; because they would be the 2nd choice, if it all, for a local advertiser.</p>
<p>I would never try to sell advertising for a name because of its search engine rankings (in fact, I could not think of a more scary or insecure situation).  Neither our LagunaBeach.com, WestPalmBeach.com or PalmSprings.com are #1 on Google for a search of their respective cities (each rank in the Top 3), but guess who sells all the local advertising?</p>
<p>That&#8217;s because each of those names are recognized by the locals as intuitive brands and each receives a hefty dose of direct navigation traffic.  Yes, any site should always have at least Top 5 search engine rankings for their most obvious search word/phrase, but search engine rankings for a brand site is more of icing on the cake.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

<!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

Minified using disk: basic (Feed is rejected)
Page Caching using disk: enhanced
Database Caching 4/10 queries in 0.005 seconds using memcached

Served from: www.elliotsblog.com @ 2012-02-09 21:20:47 -->
