Comments on: Definition of a Category Killer Domain

By: brian k

brian k — Sat, 15 May 2010 16:09:47 +0000

I think I have a category killer Italian domain name.
Abbigliamentobambini.com
It means baby clothing and it gets over 300,000 global searches per month.
Only problem is I have no idea how to develop it

I also have abbigliamentoeaccessori.com means clothing and accessories. Over 300,000 searches a month as well.

By: Website Valuation and Domain Appraisal Myths: A Cautionary Tale for Domainers | Planet BIZ

Thu, 08 Apr 2010 17:05:07 +0000

[...] Category killer domains explanation [...]

By: Michael Bilde

Michael Bilde — Wed, 30 Dec 2009 03:49:40 +0000

It certainly is a great name. And if being a category killer were crucial, I guess search.com should be doing better than Google…

By: Mike

Mike — Tue, 29 Dec 2009 17:26:36 +0000

the Wikipedia definition doesnt really apply well to domains, strictly speaking, as if it did, and if Vino.com finds it possible to operate profitably, then that would make Wine.com NOT a category killer. I wouldnt get too caught up in definitions. I dont think any one domain will ever ‘kill the category’ for all other domains in the space. its more semantics

By: Mark

Mark — Tue, 29 Dec 2009 13:23:12 +0000

I much prefer the term “Dynamite Domains” rather than category killer.

I heard it recently at a conference where the guest speaker Kenny Goodman went through every aspect of what made a dynamite domain name. Most of the components were SEO related but he did also talk about the brand ability of dynamite domains.

So do I believe that Vino.com is a dynamite domain?

Absolutely – it is a huge keyword and I probably would have focussed it ion a country that uses the term vino – mainly spanish or Italian speaking to gain most benefit