Comments on: Direct Ad Sales on Websites

By: Gordon

Gordon — Fri, 07 Mar 2008 19:57:16 +0000

Andrew – Yup, adsense wouldn’t allow that, but my customers love it because my sites are very product focused. I write about widgets and then show people where they can buy them.

@Tim Davids – Have to disagree with you on this one, Adsense makes up at least 25% of the google revs, and i think even more. Can’t kill that golden goose.

By: Deb

Deb — Fri, 07 Mar 2008 18:48:07 +0000

Hi Elliot, great blog!
Question with respect to allowing an advertiser to create his/her own page on your website in exchange for services – how long do you allow the advertiser to have their page on your site? As in the case of your photographer, how long will you ‘give’her a full page on your site for the services she provided? Thanks!

By: Andrew

Andrew — Fri, 07 Mar 2008 18:35:34 +0000

@ Gordon – I have a feeling that’s against Google’s TOS

By: tim davids

tim davids — Fri, 07 Mar 2008 17:39:22 +0000

I believe in my gut google will soon stop allowing adsense on sites…and make their money on adwords and other projects…they have too many headaches on the domain side of things and it’s a small % of their $ anyway…

So sites selling direct ads will become the new leaders over the parked guys within a few years…imho

By: Gordon

Gordon — Fri, 07 Mar 2008 17:17:38 +0000

My best websites all use direct ad sales, and I do it on a per click basis. After I got a ton of search traffic I called up the top 5 bidders on google for my product and said “i’ll sell you clicks for 1/3 the price you are paying on google”. Almost all of them buy since my traffic all comes from google anyway.

This is also better than adsense, because you can focus attention onto these links with commands like “Click below to Buy Widgets”. It works out for everyone involved.