Strictly because of the money in the industry and the potential revenue from advertising.

Personally I thought the financial sector could have made a better effort with the whole process. It was a prime opportunity for them to sure up security and brand themselves much more potently online.

LOL. I love those also but I try not to sell them on my site because I love DOTS but I hate UDRP’s…

“DotAdvisors.com”

I have a few advisor and adviser domains. I hate these alternate spelling things with domain names. Here is some interesting information from perdue.edu. And dotadvisers.com is still available, lol.

“Adviser vs. Advisor.

According to most sources, both spellings are acceptable, but my Webster’s doesn’t have a separate listing for “advisor” (with an “o”), it is merely an alternate spelling of the listed word, “adviser” (with an “e”).

Some fusspots insist that “advisor” is always incorrect, that some nincompoop mistakenly derived the spelling from “advisory.” This may be true, but ignores that many institutions of higher learning — including Purdue University — have adopted “advisor” as an official title.

As with all words that have alternate spellings, consistency is the key. You can’t refer to an “adviser” in one part of a document and an “advisor” in another. That’s why, for example, the Associated Press prohibits “advisor.”

But we are a Purdue institution and the Purdue Marketing Communications Editorial Style Guide says we should use “advisor.”

So the simple answer: if you’re writing for Purdue Extension, use “advisor,” not “adviser.”

And I will add another simple answer: if you’re writing for the AP use “adviser.”

“Dot’s what I got.”

Get ready for “lots of dots”.

I use dots.us for my blog and people ask me – “Mark, why dots.us?” and I tell them straight up – “because I couldn’t afford the .com” – remember this, lol…