Facebook is apparently testing a $1.00 fee to send messages to other Facebook users that aren’t Facebook friends, and the messages would be delivered in the inbox rather than the “other” folder. I can see how this could be used by domain investors to acquire (or maybe sell) a domain name when emails and phone calls won’t work.
From my perspective, people are more likely to read a Facebook message than read an email, especially if they receive hundreds of business related emails. If you have the attention of a potential domain seller (or buyer), you may have a better chance at closing a deal. I would imagine the fee, although small, would likely deter spammers.
I try to keep my Facebook page separate from my business, so it would probably annoy me if I received a sale or purchase inquiry in my Facebook inbox, especially because it’s fairly easy to find my contact information elsewhere. Others, however, may have outdated contact information, so a message on Facebook might not be so annoying, especially if the message includes a significant offer for a domain name.
I am torn on whether I would use this feature to buy or sell a domain name, although I have sparingly used Facebook to get in touch with someone when all other methods of communication failed. It’s not something I would really recommend for others to do, especially en masse, but it could be an opportunity.
I do think it could be an effective way to open a discussion about a domain name, although LinkedIn is probably the better venue for business-related discussion.