Although Vino is italian for wine most of the market for ecommerce online are english speaking countries. Don’t confuse this with me saying the web is only english – far from it – however the largest serving markets for anything involving drop shipments, XX of the month clubs and anything overnight shipping is the UK, USA and Canada with the USA being the most dominant market.

Vino.com is a great site for a wine maker or distributer and could fetch well into the six or seven figures for a company brand however trying to establish a wine of the month club and categorizing this as a category killer for wine is not correct in my opinion (which, again, usually counts for shit)

The test for words not commonly used in the english language are how they extend to second tier names.

Wine.com for example.

The keyword wine extends to wine clubs, wine bars, wine bottles, wine of the month, etc…..

You can not do this for Vino.

vino clubs, vino bars, vino bottles, vino of the month ….

yep, some of you just heard these vino words for the first time.

Its a good name and always interesting to see how development occurs but the pat on the back here should go to Rick for trying something with a good name and not over valuing the domain name itself.

I have no stake or vested interest in the site or company.

@ Open Domain Market

Rick’s mini site business wasn’t a success, but his other domain-related businesses have certainly taken off. If you don’t take risks, you don’t make money.

He probably had one of the few domain companies that hired additional employees in 2008.