Four LL.com Names Being Marketed

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July 26, 2012

It seems like two letter .com (LL.com) names have appreciated as much or more than any other type of domain name in the past 10+/- years. I am sure others have appreciated the same or more percentage-wise, but 2 letter .com names seem to have increased in value much more than most other types of domain names.

This week, I heard about two LL.com names that sold in private. I don’t know the prices, but I am pretty comfortable saying the sales were for low to mid 6 figures, with one of them likely being closer to mid-6 figures based on the information I was given. I’ve also seen four 2 letter .com names actively marketed for sale this month:

TJ.com (Sedo) – $100,000 bid and $250,000 – 499,999 USD reserve
YG.com (Toby Clements) – $145,000 price
MO.com (Domain Guardians) – “Mid $XXX,XXX” price
AT.com (Sedo) – Price unknown

You can a look at the 2004 and 2005 DNJournal domain sales reports to see just how much they’ve gone up in value if you assume that no two letter .com name would sell for under $100,000 in today’s market. Keep in mind that there are a couple very large sales, like Me.com for $460,000 and Mr.com for $125,000, and I would assume the values of those are exponentially higher in today’s market:

LH.com sold for $27,000
OW.com sold for $22,250
GZ.com sold for $16,000
NQ.com sold for $27,000
YO.com sold for $60,000

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Topics: Domain Industry News, Domain Sales

About The Author: Elliot Silver is an Internet entrepreneur and professional domain investor. Elliot is President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years.

Reach out to Elliot: Twitter | Google + | Facebook | Email

Comments (9)

Vincent DiAngelus

I would advise against visiting yo.com from work as it seems to lead to a “adult” provider.

July 26th, 2012 at 12:17 pm

Elliot Silver

@ Vinnie

LOL… good call.

July 26th, 2012 at 12:18 pm

Elliot Silver

Would be interesting to see if Trader Joe’s tried to buy TJ.com.

July 26th, 2012 at 12:50 pm

Taylor Jones

I have the @TJ Twitter name. This would go along well if I had some spare change

July 26th, 2012 at 2:48 pm

Elliot Silver

@ Taylor

Nice… if Sedo finds a buyer for TJ.com, maybe they’ll get in touch with you to work something out.

July 26th, 2012 at 2:49 pm

Rahul Chaudhary

I don’t have stats on what percentage of publicly traded companies own domain name that matches with their stock symbol. But MO could be a nice purchase for Altria Group as it is their ticker symbol.