Chad Fisher helps build and promote web sites in a number of different verticals, everything from finding affordable housing to saving money on insurance. He works at Pyramid SEO and Words For Less, providing client service assistance to business owners. In addition, he works on projects involving electric vehicle charging stations and writes for Business Insider, Forbes and other publications.
With Google continuing to crack down on link building schemes targeted at manipulating rankings, building high quality white hat links is more important than ever. On April 24th, 2012 Google rolled out the Penguin update and if you want to believe Google the update was a rousing success, but the reality is probably closer to this.
Site owners, SEO professionals, domain developers, and web content professionals are worried about what types of links are now acceptable. Penguin has clearly cracked down on sites with over optimized links; trying to brute force your way to the top with anchor text is a game that just became a lot harder.
Penguin is Google’s code for the penalty box, and, if your site gets tagged (Penguined?), you will rank lower than before. Google can’t de-index hundreds of thousands of sites over night (even though they might like that) without a massive uproar, but Penguin allows them to control the subset of sites they want and handle them separately from the regular algorithm.
There is the primary Google algorithm, and now we have the Panda and Penguin parts of the algo (wouldn’t surprise me if these two got combined at some point). This is all quite confusing for SEO professionals: you can drop by any of the popular forums and blogs and find them endlessly debating what to do and how to fix your site. And if you want a really entertaining read, check out the new business of negative SEO.
How are ecommerce stores, business professionals, and your local brick and mortar shops supposed to market their site? Ranking well is still important and links are part of the game, so burying your head in the sand isn’t the correct choice.
What we do for our sites is guest blog posting. With guest posting, rather than the spam posted on low quality blog networks, humans actually write content that someone might actually want to read—crazy, right? Beyond the obvious link benefit, sites receive the benefit of brand recognition, access to a new audience, and referral traffic. If the content is good enough, the post may even be socialized and the benefits compounded.
The premise of guest posting is pretty straightforward: find high-traffic blogs related to your niche and coordinate with blog owners to provide them high-quality content in exchange for promoting your site. While guest blogging can be done by anyone, most companies out-source this activity to third-party service providers who specialize in guest posting.
Guest blog service providers are able to draw upon existing relationships with blog owners and operators to best match clients with blogs, providing a maximized return on investment. WordsforLess.com is one of those guest blog service providers and recently opened their doors for orders. WordsforLess.com will find the blogs, negotiate with the blog owner or operator, draft the unique content, and ensure that the article is posted appropriately. In addition, we can help manage content for your site and provide in depth pieces from writers with experience in your vertical.