I wrote a post yesterday recommending LeadRefs.com as a source to find potential domain buyers. I want to share some additional insight and information to help you potentially close a deal.
First off, it may or may not be okay for you to send multiple email messages trying to sell domain names to people you don’t know. I am not a lawyer, and I am not going to interpret any laws that may or may not exist in your locality. I am personally opposed to sending bulk, untargeted, and unpersonalized spam emails.
That said, I think the best possible domain acquisition prospects are people and/or companies who already own descriptive domain names. They either realized certain types of keyword domain names have value back in the day or they recently bought them, which may even be better. They likely don’t need a big sales pitch or any sales pitch at all to sell them a good domain name that will fit within their business strategy.
More important than the leads are the domain names and prices. You can have the best sales letter, but if you’re trying to sell a crappy, hyphenated .info domain names for $5,000, it’s not going to work. I almost exclusively use exact keyword .com domain names when I am trying to find a buyer. I don’t try to do lead generation for brandable domain names or call to action names.
I try to keep my email simple and to the point these days. I might write something like this:
“I am the owner of xxxx.com, and I thought your company might be interested in purchasing it. The price of xxxx.com is $x,xxx, and payment can be made using Escrow.com or an escrow service of your choice. I am offering this domain name to several companies, and the first to agree to the price will have the opportunity to purchase xxxx.com.”
I think prospecting for buyers is a very good way to sell domain names. Companies that already own solid descriptive domain names that are similar to yours make great prospects.