How Keyword Research Helps Me Buy Domain Names

I hate online advertising that gets in the way of my work. This includes page takeovers, fly-ins, pop ups and pop unders. I don’t think much can be done about page takeovers or fly-ins since the website is responsible for that annoyance, and you can’t really stop them since they’re tied in with the site. However, you can stop pop ups with pre-installed browser programs.

While doing some online research today, I noticed a NetFlix pop under had appeared on my screen. Apparently the pop up blocker doesn’t help with a pop under. I wondered whether there was a program that could stop pop unders, and then I wondered whether someone had registered PopUnderStopper.com. Surprisingly, nobody had registered it. I wondered whether I should grab it and thought about whether anyone looks for “pop under stoppers.”

After doing some research, I found that nobody looks for “pop under stoppers” – but instead, searchers are looking for a “pop under blocker” or “pop under blockers.” I quickly did a Whois check, and strangely enough PopUnderBlocker.net was taken, but PopUnderBlocker.com was available, as was the plural. I don’t know whether these domain names will be worth a lot of money, but the more pop unders that appear, the more likely it is that people will be searching for a pop under blocker – not a stopper – and I have the domain name.

I also got PopUnderStopper.com just in case.

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Comments (12)

Tony Lam, DMD

September 18th, 2008 at 11:57 am

Nice hand regs, Elliot. That’s the way to do it.

I registered blockpopunders.com which also gets searched after reading this.

Great post.

belshass

September 18th, 2008 at 12:06 pm

I do hate pop up too..
but ads are getting better/smarter nowadays..

I recently registered JUBool.com after seeing a video,
that nearly killed me laughing, at DomainNameDollarStore.com
(video made by the guys at ‘quiet library’ )

to my amazement JUBool.com started getting very decent traffic! I’ve decided to put an ad on it today but not the
annoying pop-ups!

I’ve put one that would definitely capture every visitor’s attention. Have a look if you wish.

when I see popups on a website, the latter immediately loses credibility for me, and I think that more and more people feel the same.

Cheers,
R.

mike

September 18th, 2008 at 12:51 pm

elliot-

whatever happened to your mantra: quality over quantity

days after your purchase of the tantalizing frenchriviera.com, you tell us about popunderblocker.com.

what gives?

***UPDATED BY ELLIOT***

Sometimes it’s the little names that become the big names – and it’s fun to find good unregistered names. Doing this is what really got me jazzed about the domain industry when I first started, and I still enjoy it from time to time.

It also illustrates how keyword research can be helpful when buying domain names.

Adi

September 18th, 2008 at 2:30 pm

Nice finder elliot. This week i find 2 nice domain. SaleSeeds(dot)com and StoolChairs(dot)com.

Registered new domain is fun.

George Pickering

September 18th, 2008 at 5:05 pm

Eliott, thanks to your article mentioning PaintContractors.com @ Traffic – I decided to look into other contractor.com hybrids. Last month, I purchased BathContractors.com.

Last night I was able to hand reg ClosetContractor(s).com, RoomContractor(s).com, WalkwayContractors(s).com, SodContractor(s).com and AdditionContractor.com.’

Our focus in home improvement, so these domains were perfect. Your blog sparked this search and I appreciate your help in inquiring domains that will help my business.

MsDomainer

September 18th, 2008 at 5:25 pm

Eliot,

Nothing wrong with being a trend setter. You may win some and lose some, but at least you’re always thinking ahead of the curve.

Don’t listen to naysayers.

Tim Davids

September 18th, 2008 at 6:43 pm

Hey! SuperDooperPopUnderUpBlockerStopperKnockers gotta eat too

Cardiff International

September 19th, 2008 at 6:35 am

This is pretty good going. May be you could develop it and see how it goes in a year or so.

J.R. Jackson

September 19th, 2008 at 1:44 pm

What kind of keyword research do you do beyond seeing if the name is available. I have used Googles Keyword Tool but what else do you recommend beyond that?

Thanks

J.R.

Salman

September 19th, 2008 at 5:48 pm

Dear Elliot,

Great article…Yeah it goes to show that sometimes we can amaze ourselves as to what domains we’ll find that are not registered yet. Interestingly, I too like Elliot got into domaining by doing simple searches and found Keywordsblaster.com…When I registered that domain I thought it was great only if I could write a software program that would tell people about which keywords are right ones to choose for a domain…I am thinking of Selling this incredible domain-KeywordsBlaster.com I feel it has great potential. Any buyer please contact me.

Salman

September 21st, 2008 at 2:01 pm

There is nothing wrong with hand regging a new domain when you find one. You just have to be careful not to get into the habit of doing it 10 times a day. If popunderblocker.com was up at an auction, buying it would be a much bigger decision, but not for reg fee. What do you think it would go for in a drop auction?

ranyliq

September 21st, 2008 at 4:34 pm