Idearc Making Play for “Super” Domain Names?
It appears like the marketing and Internet Yellow Pages company formerly known as Idearc, and now known as SuperMedia, may have recently made a strong play for “Super” domain names.
In this week’s sales report on DNJournal, it was reported that SuperElectricians.com, SuperMechanics.com and SuperPainters.com each sold for $10,000 apiece. All three of these are currently registered in the name of Sedo’s Escrow account, presumably awaiting transfer.
This morning, Eric Borgos of Impulse Communications announced (in a comment on my blog) that his company recently sold several Super domain names. The names his company sold were SuperMortgages.com for $7,500, SuperFlorists.com for $3,000, SuperMoving.com for $7,500, and SuperPrinting.com for $4,000. All of these domain names are registered to Idearc Media, which is now known as SuperMedia.
The company also owns SuperExterminators.com and SuperCarRepair.com. In addition, SuperPlumbing.com looks to be at Sedo Escrow as well. There may be others, but I only checked a handful of names I thought would make sense for them to own.
Does this mean that “Super” names have more value now than before? Probably not. I wouldn’t advise going out to buy these names unless you can get great prices. It’s more than likely the company already went after the domain names they wanted, and if you buy them with the hopes of flipping them, you might be stuck.
Related posts:
- Don’t Buy Brandable Domains Just Because a Company is Buying Similar Names I wanted to share an email I received without identifying...
- SuperMedia Launches “Super” Domains Pat Quinn from Big Iron Design emailed me this morning...
- Leverage the .CO Godaddy Super Bowl Commercial to Sell Domain Names According to a post on the .CO Registry’s blog, Godaddy...
Posted in: Domain Sales, General Domain Information
Tags: idearc, supermedia, yellow pages
Comments (14)
Tim
February 18th, 2010 at 12:50 pm
Super…great….best…..etc…. are not going to catch on.
After all they have to change the way surfers surf and who would not get tired of repeatedly typing in the super before the word?
Pat
February 18th, 2010 at 12:59 pm
Let the crazy “super….com” registrations begin. I got one, tag you’re it.
Borat
February 18th, 2010 at 1:00 pm
I am owner now SuperDogwalker.com and SuperEllot.com
Nikki
February 18th, 2010 at 1:32 pm
@ Borat
Typosquatter!
Elliot
February 18th, 2010 at 1:41 pm
@ Tim
“Super” is part of SuperMedia’s brand.
Adam
February 18th, 2010 at 5:57 pm
Got a lowball offer on a “super” name the other day . wonder if it’s these guys.
Hey Eric , where’d the other offers come from ?
don
February 19th, 2010 at 8:51 am
I think this company is trying to re emerge from filing bk, they were heavy into print directories and obviously are a little lagging on catching up to the web world
StevenH
February 19th, 2010 at 11:17 am
I can see them developing their super brand with them but not as a legit investment into super domains. It’s about like adding a “my” in front of everything. Sounds good but isn’t searched much. I can’t recall ever placing “super” in a search. Other than superpages, superstores or maybe even superman I dont see them rolling for organic search. IMHO
Logan
February 19th, 2010 at 5:00 pm
Keep in mind that they’ll probably use TV spots to show off all the “Super” domain names and consumers could become more conditioned to typing in “Super…..com” than they are today. It’s an interesting strategy…
Paul Brin
February 22nd, 2010 at 11:06 am
I was able to find three, superbourbon.com, superthoroughbreds.com, and super3-d.com.
Tag!
Elliot
February 22nd, 2010 at 11:08 am
@ Paul
Sorry, but I don’t see those having any value. They aren’t big categories for SuperMedia, and I don’t see the value of having Super in front of any of those keywords… sorry.
Don’t Buy Brandable Domains Just Because a Company is Buying Similar Names | Elliot's Blog
February 25th, 2010 at 11:07 am
[...] not believe “Super” keyword domain names have any value aside from the value added by SuperMedia when they choose to develop them. Likewise, similar brandable names bought by other companies might [...]
pat
July 8th, 2010 at 10:00 am
test2
SuperMedia Launches “Super” Domains | Elliot's Blog
July 8th, 2010 at 10:18 am
[...] Iron Design emailed me this morning to share information for a follow-up to a post I wrote about SuperMedia’s acquisition of “Super” domain names. The company spent quite a bit of money acquiring domain names in the aftermarket, and it looks [...]
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