Comments on: Importance of Keyword Searches for Domain Buying http://www.elliotsblog.com/importance-of-keyword-searches-for-domain-buying Domain blog featuring domain investing strategy, domain valuation, and domain development commentary from Elliot Silver, founder of Top Notch Domains, LLC. Fri, 10 Feb 2012 02:13:21 +0000 hourly 1 By: Harry Joiner http://www.elliotsblog.com/importance-of-keyword-searches-for-domain-buying#comment-2942 Harry Joiner Tue, 19 Feb 2008 11:26:30 +0000 http://www.elliotsblog.com/index.php/2008/02/18/importance-of-keyword-searches-for-domain-buying/#comment-2942 <p>Elliot, your math is exactly right. But my hurried comment contained a typo: "Good estimates of 3-4 clicks per day are FAR more accurate ..." should read "GOOGLE [Adwords] estimates of 3-4 clicks per day are FAR more accurate ..." Oops.</p> <p>In other words, the phrase seems to get 1200-1500 searches per year, and I am only getting a percentage of those.</p> <p>While your mileage may vary, I can say that Keyword Discovery has been used by me to justify several acquisitions that were home runs, such as:</p> <p>managementrecruiter.com<br /> logisitcsrecruiter.com<br /> financerecruiter.com</p> <p>However, the acquisition of searchengineexperts.com was as inflated as ecommerceconsulting.com</p> <p>Again, my point to your readers is that KW does not offer "air tight" projections.</p> <p>Love your blog, and appreciate your analysis.</p> <p>Kind regards,<br /> Harry</p> <strong>***UPDATED BY ELLIOT***</strong> "Elliot, your math is exactly right." First time those words have been said to me! Elliot, your math is exactly right. But my hurried comment contained a typo: “Good estimates of 3-4 clicks per day are FAR more accurate …” should read “GOOGLE [Adwords] estimates of 3-4 clicks per day are FAR more accurate …” Oops.

In other words, the phrase seems to get 1200-1500 searches per year, and I am only getting a percentage of those.

While your mileage may vary, I can say that Keyword Discovery has been used by me to justify several acquisitions that were home runs, such as:

managementrecruiter.com
logisitcsrecruiter.com
financerecruiter.com

However, the acquisition of searchengineexperts.com was as inflated as ecommerceconsulting.com

Again, my point to your readers is that KW does not offer “air tight” projections.

Love your blog, and appreciate your analysis.

Kind regards,
Harry

***UPDATED BY ELLIOT***

“Elliot, your math is exactly right.”

First time those words have been said to me!

]]> By: Harry Joiner http://www.elliotsblog.com/importance-of-keyword-searches-for-domain-buying#comment-2934 Harry Joiner Tue, 19 Feb 2008 02:51:03 +0000 http://www.elliotsblog.com/index.php/2008/02/18/importance-of-keyword-searches-for-domain-buying/#comment-2934 <p>Great post, and I'm not trying to be rude, but there is no way in hell Keyword Discovery is accurate. I used it last year to buy EcommerceConsulting.com and the Keyword Discovery estimates were WAY off.</p> <p>My purchase and a screengrab of the estimates are here:<br /> http://www.marketingheadhunter.com/executive_search/2007/02/consulting.html</p> <p>Good estimates of 3-4 clicks per day are FAR more accurate than the 45,000 yearly clicks Keyword Discovery foretold.</p> <p>You've been warned.</p> <p>Kind regards,<br /> Harry</p> <strong>***UPDATED BY ELLIOT***</strong> Hi Harry, On your website, you posted that Keyword Discovery quoted that "the term "ecommerce consulting" gets 45,032 search inquiries a year." When I did a search a second ago, this is what I found: Query Searches ecommerce consulting 180 consulting ecommerce 21 it consulting ecommerce 21 sales crm scm erp consulting ecommerce 20 ecommerce business consulting phoenix 1 ecommerce business consulting 1 In any case, if 45,000 people searched for the term, and you get around 1,500 unique visitors navigating, this equals about 3% of the searchers are landing on your website - which is pretty good in my opinion. It looks like your site is somewhere around #15 in the Google natural search results, so when these 45,000 people search, they have to pass on the paid searches and the higher ranked websites in organic search to get to your website. If this is correct, getting 3% of the search traffic, when the name ecommerceconsulting.com is a bit on the long side for a type-in name, I don't think you are in bad shape. If I am confused, I apologize. Great post, and I’m not trying to be rude, but there is no way in hell Keyword Discovery is accurate. I used it last year to buy EcommerceConsulting.com and the Keyword Discovery estimates were WAY off.

My purchase and a screengrab of the estimates are here:
http://www.marketingheadhunter.com/executive_search/2007/02/consulting.html

Good estimates of 3-4 clicks per day are FAR more accurate than the 45,000 yearly clicks Keyword Discovery foretold.

You’ve been warned.

Kind regards,
Harry

***UPDATED BY ELLIOT***

Hi Harry,

On your website, you posted that Keyword Discovery quoted that “the term “ecommerce consulting” gets 45,032 search inquiries a year.” When I did a search a second ago, this is what I found:

Query Searches
ecommerce consulting 180
consulting ecommerce 21
it consulting ecommerce 21
sales crm scm erp consulting ecommerce 20
ecommerce business consulting phoenix 1
ecommerce business consulting 1

In any case, if 45,000 people searched for the term, and you get around 1,500 unique visitors navigating, this equals about 3% of the searchers are landing on your website – which is pretty good in my opinion. It looks like your site is somewhere around #15 in the Google natural search results, so when these 45,000 people search, they have to pass on the paid searches and the higher ranked websites in organic search to get to your website. If this is correct, getting 3% of the search traffic, when the name ecommerceconsulting.com is a bit on the long side for a type-in name, I don’t think you are in bad shape. If I am confused, I apologize.

]]> By: Ari Shohat http://www.elliotsblog.com/importance-of-keyword-searches-for-domain-buying#comment-2921 Ari Shohat Mon, 18 Feb 2008 21:59:05 +0000 http://www.elliotsblog.com/index.php/2008/02/18/importance-of-keyword-searches-for-domain-buying/#comment-2921 I also use Google Trends in conjunction with a tool like Keyword Discovery: http://www.google.com/trends Though that too is sometimes misleading, and has to be followed up by keyword research. For example, comparing "classical" with "classical music" on Google Trends shows that one word is so much more popular. But Keyword Discovery will tell you just as many people use the two word combo. So who to believe? There are some explanations which might take long, I think Google Trends aggregates data from few points to show the results. I also use Google Trends in conjunction with a tool like Keyword Discovery: http://www.google.com/trends

Though that too is sometimes misleading, and has to be followed up by keyword research.

For example, comparing “classical” with “classical music” on Google Trends shows that one word is so much more popular. But Keyword Discovery will tell you just as many people use the two word combo. So who to believe? There are some explanations which might take long, I think Google Trends aggregates data from few points to show the results.

]]> By: jbsjp http://www.elliotsblog.com/importance-of-keyword-searches-for-domain-buying#comment-2917 jbsjp Mon, 18 Feb 2008 20:13:10 +0000 http://www.elliotsblog.com/index.php/2008/02/18/importance-of-keyword-searches-for-domain-buying/#comment-2917 Top notch blog with very interesting articles, everyday I seem to learn something new about the domain world, thanks to you...keep up the good work!. Top notch blog with very interesting articles, everyday I seem to learn something new about the domain world, thanks to you…keep up the good work!.

]]> By: IDNconsulting.com http://www.elliotsblog.com/importance-of-keyword-searches-for-domain-buying#comment-2915 IDNconsulting.com Mon, 18 Feb 2008 19:21:56 +0000 http://www.elliotsblog.com/index.php/2008/02/18/importance-of-keyword-searches-for-domain-buying/#comment-2915 It is important to know how many monthly searches your domain is going to receive , but if you are invested in niches where the price of advertising is very competitive you can make just as much if not more from lesser searched terms. ie: Local Real estate , Local Insurance ect. It is important to know how many monthly searches your domain is going to receive , but if you are invested in niches where the price of advertising is very competitive you can make just as much if not more from lesser searched terms. ie: Local Real estate , Local Insurance ect.

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