Comments on: In Web Development, There is One Certainty… http://www.elliotsblog.com/in-web-development-there-is-one-certainty Domain blog featuring domain investing strategy, domain valuation, and domain development commentary from Elliot Silver, founder of Top Notch Domains, LLC. Fri, 10 Feb 2012 01:30:34 +0000 hourly 1 By: Mark http://www.elliotsblog.com/in-web-development-there-is-one-certainty#comment-9325 Mark Tue, 03 Mar 2009 11:32:55 +0000 http://www.elliotsblog.com/index.php/in-web-development-there-is-one-certainty/#comment-9325 I don't think this is a threat for good quality generic and brandable domains which have been well developed. In fact it's probably a huge boost for decent quality generic domains where the brand is developed around the domain name. The domain will reinforce the brand and vice-versa. However, I think Rob is right insofar that for ugly keyword-packed generic domains this might be bad news. I don’t think this is a threat for good quality generic and brandable domains which have been well developed. In fact it’s probably a huge boost for decent quality generic domains where the brand is developed around the domain name. The domain will reinforce the brand and vice-versa.

However, I think Rob is right insofar that for ugly keyword-packed generic domains this might be bad news.

]]> By: wannadevelop.com http://www.elliotsblog.com/in-web-development-there-is-one-certainty#comment-9323 wannadevelop.com Tue, 03 Mar 2009 06:39:43 +0000 http://www.elliotsblog.com/index.php/in-web-development-there-is-one-certainty/#comment-9323 Google rolled out a few big updates in January and February to their ranking algos. They will change once again shortly. And no those brands shouldn't rank #1. Google wants to push those sites down because if they are at the top 5 or 10 they won't spend as much on PPC. The big companies will be like "oh hey, we are getting all this free traffic... no need to advertise" Quality sites with more content should rank ahead of all the big brand BS. Google makes a lot of mistakes, this is just one of them... They get it a lot of times but they sure do screw up as well. Look for changes... It's coming ;) Best, Mike Google rolled out a few big updates in January and February to their ranking algos.

They will change once again shortly.

And no those brands shouldn’t rank #1.

Google wants to push those sites down because if they are at the top 5 or 10 they won’t spend as much on PPC.

The big companies will be like “oh hey, we are getting all this free traffic… no need to advertise”

Quality sites with more content should rank ahead of all the big brand BS.

Google makes a lot of mistakes, this is just one of them… They get it a lot of times but they sure do screw up as well.

Look for changes… It’s coming ;)

Best,

Mike

]]> By: Gordon http://www.elliotsblog.com/in-web-development-there-is-one-certainty#comment-9298 Gordon Sun, 01 Mar 2009 20:39:27 +0000 http://www.elliotsblog.com/index.php/in-web-development-there-is-one-certainty/#comment-9298 It is a great post by aaron, and honestly makes a lot of sense. Personally i think that the auto insurance companies probably should rank ahead of some of the others - even though their site may not be SEO'd as perfectly as the others. At the end of the day, you need to build up defensible traffic to your site, and the longer your site is around and the better the content is -(as Elliot says) the more likely it is that you will become the brand that google favors http://www.scoreboard-media.com/defensible-traffic/ It is a great post by aaron, and honestly makes a lot of sense. Personally i think that the auto insurance companies probably should rank ahead of some of the others – even though their site may not be SEO’d as perfectly as the others.

At the end of the day, you need to build up defensible traffic to your site, and the longer your site is around and the better the content is -(as Elliot says) the more likely it is that you will become the brand that google favors

http://www.scoreboard-media.com/defensible-traffic/

]]> By: Rob Sequin http://www.elliotsblog.com/in-web-development-there-is-one-certainty#comment-9296 Rob Sequin Sun, 01 Mar 2009 14:59:47 +0000 http://www.elliotsblog.com/index.php/in-web-development-there-is-one-certainty/#comment-9296 If that SEObook is right about Google's new preference for brand names in search engine rankings and if Google keeps it that way, that is very bad news for generic domains. If that SEObook is right about Google’s new preference for brand names in search engine rankings and if Google keeps it that way, that is very bad news for generic domains.

]]> By: DN Technologies http://www.elliotsblog.com/in-web-development-there-is-one-certainty#comment-9295 DN Technologies Sun, 01 Mar 2009 12:34:36 +0000 http://www.elliotsblog.com/index.php/in-web-development-there-is-one-certainty/#comment-9295 Very true. I think if you build a quality, visually appealing website with content that people are after you will do well. People will naturally want to view your site and recommend to others so backlinks will be naturally gained. Throw in some SEO and backlink building work yourself and you'll be bound for success. Just check the competition on the keywords you are targeting though to make sure you're not competiting against an already super premium established site. Very true. I think if you build a quality, visually appealing website with content that people are after you will do well. People will naturally want to view your site and recommend to others so backlinks will be naturally gained. Throw in some SEO and backlink building work yourself and you’ll be bound for success. Just check the competition on the keywords you are targeting though to make sure you’re not competiting against an already super premium established site.

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