Interesting article on Owen Frager’s Blog this morning about the domain portfolios of Kevin Ham and Frank Schilling. The article discusses how the amount of money their portfolios generate may be preventing them from seeing the opportunity cost of doing something much more powerful with their top notch portfolios:

“For someone in this position it must be hard to imagine anything more you could ever want. And that’s why they may never consider that the opportunity and money being left on the table is far greater than anything they’ve earned.” — Source: The Frager Factor

The article suggests that by forwarding all of their domain names to one landing page, as much as $250 - $600 million could be generated in less than 30 days. I can’t agree or disagree without knowing the traffic specifics and other variables, but that is a big chunk of change. Imagine if Frank, Kevin, Rick, Elequa, Mike and a few other large portfolio owners decided to join together and create their search engine. They would immediately pose a direct threat to Yahoo and Google, and it would certainly impact their search volume. This shows how powerful generic domain names are.