After the TRAFFIC auction ended and the dust settled, Cowboys.com was again for sale in the silent auction. A large group of domain investors from Rick Schwartz’s private Targeted Traffic Forum formed a group and made the winning bid for Cowboys.com. The background story can be found by clicking here.
Much in part due to the success of live domain auction pioneerMoniker, a number of live auctions are now taking place at domain conferences throughout the world. In the past week, two industry titans (Snapnames and Godaddy) announced that they will be entering the live auction circuit. This should be good news for domain investors who will now have a choice of partner and venue to auction their domain names.
Much like DomainTools’ live auction at Domain Roundtable, technology will play a large role in the auction format, allowing off-site bidders easier access to the auctions. This should allow for more bidders and possibly more transparency in the auction process. Also, the greater competition should also bring down the restrictive commission charges. This is great news for domain investors, as long as live auctions remain competitive.
