One lesson that Owen Frager taught me was how important a headline can be in attracting attention. An article in Sports Illustrated shows just how important a headline is. John McVaney is a football playing high school senior, whose college football prospects projected him to play in Division I-AA, as a fullback or a linebacker. When he began looking at colleges, he put a video on YouTube called “Jeff McVaney Highlights.”

After Jeff’s older brother re-watched the video clip, he thought the play reminded him of Heisman Trophy winning, University of Florida quarterback, Tim Tebow. He decided to change the name of the video clip to “Jeff McVaney - The Next Tim Tebow,” which is now the top result on Google for “the next Tim Tebow.” By changing the name of the video, Jeff has garnered the attention of several Division I schools, including Kansas, Oklahoma, Texas A&M, and National Champions, LSU.

Simply by changing the title of his recruiting video, Jeff was able to go from Division I-AA football prospect to Division I hopeful. This shows the power of a headline, something that everyone should keep in mind when writing articles.

*Yes, I do realize that Owen’s situation is different, however, this was one of the first blogging lessons he taught me.

According to an Ebay listing, Postcard.com is currently for sale without a reserve. The current bid price is just over $11,000, but I think this will go much higher. From the listing:

“After over 10 years using this domain with great results, we have finally decided to pass it on to the “next generation” of entrepreneurs. POSTCARD.COM is now for sale!

We’re technically selling just the domain name but we are also willing to sell the logo, design and branding we created for our postcard printing company as well….

Thanks!
Alan Wolan
President, Postcard.com“

This is one of those category killer domain names that could be used by a printing business as a new branding initiative. While some could argue that the plural Postcards.com is a better domain name, I think both are phenomenal.

One word of caution on this Ebay listing though. On the Postcard.com website, there is a note that says:

“PostCard.com
This domain name is currently NOT for sale.
For further information please fill out the form below.
Thank You.”

From a search engine optimization standpoint, unique content is one of the most important things a website must have. Likewise, from a visitor’s perspective, unique content on Lowell.com is important because the visitor knows that the information was written by the website, rather than by the city.

On my Lowell.com blog, I discussed the process of creating unique content for the website that is being built on Lowell.com. Everything on the site will be completely unique, which poses many challenges. I discussed how I am researching, the motivation behind the research and how all of this is being created with the help of a copywriter.

Much more in-depth information can be found on the Lowell.com Blog.