The decision has been reached in the LH.com UDRP filing which pitted Future Media Architects up against airline giant Lufthansa. Unfortunately for the Respondent FMA, the domain was ordered to be transferred to Lufthansa, which seems to be a terrible decision, in my opinion. How one company can claim the rights to owning a two letter domain name is beyond me. According to AcronymFinder.com, there are 38 listed meanings for the “LH” acronym, and there are countless businesses who have LH as their initials.

This case is far from over, however, as FMA filed a preemptive lawsuit against Lufthansa in case they lost the domain name via UDRP. It will be interesting to see how this case gets resolved, but as of now, Lufthansa won the first battle for LH.com.

It’s times like these that I wish the Internet Commerce Association had more support and was able to help domain registrants fight large corporate entities. At the moment, we are like a herd of deer being chased down by a hungry lion. The individual chances of one of us getting picked off by the lion are slim in a herd of hundreds of deer, but the likelihood of one deer getting killed is great.

Friends, we need to be like the Water Buffalo in this thrilling video. While the pride of Lions (and even the hungry crocodile) are trying to kill a young water buffalo, the herd returns to save him. As domain investors, we need to put individual squabbles aside and realize that a united and active group of self-protective domain owners can help stave off large corporations. The Snowe Bill was just one thing that threatens our industry. In the months ahead, we will certainly face other obstacles, and it is important that we help each other.

We are a small industry, but we wield tremendous power. Individually, it might be difficult to take on the wealthy corporate powers who want nothing more than to take generic domain names for a song. As a united group, we can stop them. It’s time to stop looking after our individual assets alone and to unify and help protect the domain investment industry.

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