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Would You Like a Coke with That Ipod?

Apple 5 Comments »

At TheDomains.com, Mike talks about his experience buying an Ipod from a vending machine. Although the experience wasn’t as good as expected, its neat to see this type of POS buying opportunities.  Some day, Mike won’t even have to swipe his credit card. He will aim his cell phone at the vending machine, push a few buttons, and voila, a new Ipod!

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Apple Store POS Technology

Apple, Direct Response Advertising No Comments »

I am here in the Apple store on Fifth Avenue again checking some things out, and they have some awesome point of sale (POS) technology. There are people walking around with handheld credit card scanners to complete the purchase. The only catch is that they don’t print receipts. How do you get your receipt, you ask?

Email!

What a great way to build the customer database for future direct marketing efforts. When they email you the receipt, they can probably send you an offer to make an upsell purchase. They may also re-offer you that extended warranty you passed on before. The sky is the limit with this technology. I am constantly impressed with the way they do business (the rep next to me is speaking in Spanish to a customer, BTW), and I am glad I bought some AAPL stock a couple of weeks ago.

I am curious if buyers are automatically opt-ed in to receiving future solicitations by allowing them to send your receipt via email. I may just have to make a purchase to examine their after sale direct marketing efforts. Regardless, they are certainly building a huge database with a ton of transactional information.

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Learn About Google at the Apple Store

Apple, Internet Companies, Google No Comments »

I just returned from a trip to the Apple Store on Fifth Ave in NYC where I had an appointment with an “Apple Genius” to learn more about my MacBook. The store was completely packed, and it seemed like there were a ton of people speaking different languages. While the weak dollar may spell trouble for Americans, our Euro-toting counterparts are certainly taking advantage.

The main purpose of my visit was to learn a bit more about my new laptop and the Leopard operating system. The Genius showed me some cool features that I didn’t know about, which was very helpful. I also asked him to show me some important websites where I could find useful downloads to fully take advantage of my new computer. He bookmarked MacUpdate.com and a few other interesting sites.

Because I am a big Google user, I asked him some Google/Apple/Blackberry connectivity questions, and while he gave a me a little bit of help, it would have been even better if he could have shown me more.

That got me thinking.

Wouldn’t it be cool if Google opened a kiosk in the Apple stores to teach people how to use Google products in harmony with Apple products? I think this would be mutually beneficially for both companies, as Google would benefit from the exposure, and people would find more satisfaction with their Apple computers if they learned how to use various Google products on their Macs or phones. Both companies are cutting edge, and they probably hire the same type of driven people as employees.

I would love to learn more about Adsense, Google Storage, Gmail…etc, and as a person that likes to learn by reading and listening, it would be great to have a “Google tutorial.” While Google could set up kiosks in other places, I think it could be in the best interest of both companies if Google’s presence was seen in Apple stores.

(*Just as a bit of disclosure, I own a small amount of shares of Apple stock)

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