I have it on good authority that something neat is going to happen on NamePros at around 3pm today. Check it out if you get a chance…

Rumor has it that Internet domain mogul Rick Latona will be going live on his new blog very soon at RickLatona.com. Rick’s company has been making big waves recently with his “Daily Domains” subscription email, selling high value domain names at great prices. His sales have been peppered across DNJournal’s Weekly Sales Report of late, and it’s sure to continue.

There are many parallels between real estate and domain names, but I was reading an article in the New York Times last night about home teardowns, and I thought about this in relation to domain names. A fairly recent trend in real estate investing is purchasing a home on a nice lot of land, tearing it down, and building a nicer, more modern, and usually larger home. The investor then sells this piece of real estate for much more than the price he paid and the cost of building the new home.

In terms of domain names, I can see this being a profitable opportunity for an investor who happens to have development skills or a staff of developers on hand. If he is able to purchase a domain name earning PPC for a decent multiple, he could quickly build a custom website, get it indexed by the search engines, and start building traffic and revenue. Assuming that this website generates greater income than the previous PPC page, he could resell it for a higher price. By using the Hybrid Development approach I outlined before, costs would be kept down and this could be done across many domain names.

There are many advantages of domain names over real estate in this instance:

1) A person is not subject to weather that could impede a real estate rebuild.
2) Other than the physical labor involved with developing a domain name, there are not many material costs, other than hosting, with a website.
3) There are no added real estate taxes that will be incurred with a large property.
4) The Internet is worldwide, and geography plays a small role.
5) While searching for a buyer, the website is making money - the real estate property is costing money.

Whereas many domain investors buy and resell domain names based on the same PPC model (which I disagree with - but that’s another story), this could add tremendous value to the domain name. Many people believe they can increase the amount of money a domain name is earning by testing various parking companies and/or keywords, which may yield better results. By developing the name, you would almost certainly increase the value of the name much more than relying on PPC. Of course, development is difficult, so this isn’t for everyone. This is just another opportunity in the domain business.

Just received some good news from Jerry Nolte and Mike St. John about their Domainer’s Magazine publication. These guys (and the magazine’s staff) have worked incredibly hard, and this is an offer that should be graciously accepted by everyone who is interested in the domain industry. Thank You!!”

Matamoras, PA, December 3rd 2007-Domainer’s Magazine will mark their one year anniversary by offering the online version of their magazine free of charge for the year beginning with the January/February 2008 issue and are also offering the ability to view any of this past year’s issues as well. Fellow domainers and creators of the publication Jerry J. Nolte Jr. and Mike St. John stated that they are happy to offer this “gift” to its readers as a show of gratitude for their tremendous growth this year. Additionally, the two believe the increase in viewers will allow their advertisers to reap even more benefits than before!

Over the past year, Domainer’s Magazine has grown in size, advertisers, and distribution. Managed by two domainers themselves, it is believed that their experience assists the team in knowing the issues to cover in each issue. Staffed by a team of professional writers with true unbiased journalistic integrity it appears the magazine is able to hit topics readers want to see while giving the information in an impartial manner.”

About Domainer’s Magazine: Domainer’s Magazine was designed to provide valuable insight and thought leadership into the domaining world. It is a first class publication and the original magazine that targets this industry which is becoming noted by some of the premier financiers of our time. Their goal is to continue to be a world class publication that is the eyes and ears of the “domainer”. It is a sister company to iMonetize.

About iMonetize: iMonetize.com was founded in 2005 and is one of the fastest growing full service domain management, Meta-PPC optimization companies. It provides a suite of services for domain holders, expired domain speculators, registrars and web hosts to maximize revenue while accurately analyzing performance and origin. iMonetize provides the most user-friendly and detailed domain name statistics in the industry in most cases all the way down to the individual domain level.

Welcome To My Blog! I hope to offer my thoughts, ideas and perspectives in the domain investment and direct marketing industries.