One reason why pro domain investors can make more money than others is because of the negotiations skills they have honed over the last decade. Receiving offers and inquiries on domain names every day helps these experts close deals for higher value than many others.
Back in 2009, I wrote a blog post about negotiating to sell a domain name, with a focus on how Rick Schwartz seems to be able to sell his domain name assets for far more than most of us, citing two of his larger sales. In the post, I wrote the following:
I would like to share an idea for a new domain service – domain sales negotiations. The difference between selling a domain name for five figures, six figures, and seven figures is minimal and the negotiation is often the deciding factor. While most of us don’t have names as good as the quality of Rick’s, they don’t necessarily have to be in order to achieve a huge sale. If there was a negotiation service where we could seamlessly hand off a negotiation to an experienced negotiator, unbeknownst to the buyer, it could help us maximize our sales.
It looks like Adam Dicker also had this idea, and he is now offering domain negotiation services. According to a DNForum post and now a page on his personal website, Adam announced that he is willing to negotiate on behalf of the domain owner. Here’s what Adam had to say:
“You will give me your bottom line price and I will get 25% on anything I get over that price, sound fair?
So if you tell me youy want $500 and I get $1500, I get $250 and you get $1250, which is much more than you wanted to begin with.
I won’t leave any money on the table.
If you get an email offer send it to me at email@example.com and i’ll close the sale.”
Obviously, I think this is a great idea. Having someone with a vested interest but no personal stake can allow you to have a emotion-free negotiation. If a deal is closed, you will earn more and Adam is rewarded for his efforts. If no deal is closed, you won’t owe anything.
Another reason this is a great idea is that Adam can give you some insight into the value of your domain name. If you are asking $25,000 for a name that you’d be lucky to get $1,500 for, I am sure Adam will tell you why he thinks your valuation is way off. If you can’t agree with him on a price, you can forego working with him.
If negotiations isn’t your area of expertise, or if you simply don’t enjoy that aspect of domain dealings, you should keep Adam’s offer in mind.