I am somewhat torn with respect to the sudden rise to fame for the New York Knicks’ Jeremy Lin. The undrafted Harvard University graduate is the first Chinese American to play in the NBA. However, he plays for the New York Knicks, and as an avid Boston sports fan, it’s not easy to root for anything related to NY sports.
With Mr. Lin’s early success comes countless people trying to cash in on the point guard’s fame. Someone in California (apparently with no relationship to Lin) has filed for a trademark on the term, “Linsanity.”
Several news outlets reported that Mr. Lin’s former basketball coach registered Linsanity.com a couple of years ago, and is selling Jeremy Lin-related shirts (if you don’t type in the www it goes to a Go Daddy landing page). Kinda strange in my opinion.
There appear to be many other domain registrations also attempting to cash in on Mr. Lin’s fame:
I hope Jeremy Lin continues to perform well and defy the odds. I do hope the Knicks lose though.