Comments on: Online Adwords Campaign vs. Offline Marketing http://www.elliotsblog.com/online-adwords-campaign-vs-offline-marketing Domain blog featuring domain investing strategy, domain valuation, and domain development commentary from Elliot Silver, founder of Top Notch Domains, LLC. Fri, 10 Feb 2012 01:30:34 +0000 hourly 1 By: The "G." http://www.elliotsblog.com/online-adwords-campaign-vs-offline-marketing#comment-17036 The "G." Sun, 27 Dec 2009 12:18:39 +0000 http://www.elliotsblog.com/?p=4362#comment-17036 Elliot, I believe you have to do all of these things that everyone mentioned, but there are alot of places on line to get a better ROI. Since you have helped us all and me, give me a call to go over the other ways and places to get a good ROI. It's the least I can do for such a good friend as you. Happy Holidays everyone. Sincerely, http://www.TheG.tel Elliot, I believe you have to do all of these things that everyone mentioned, but there are alot of places on line to get a better ROI. Since you have helped us all and me, give me a call to go over the other ways and places to get a good ROI. It’s the least I can do for such a good friend as you. Happy Holidays everyone.

Sincerely,
http://www.TheG.tel

]]> By: owen frager http://www.elliotsblog.com/online-adwords-campaign-vs-offline-marketing#comment-16898 owen frager Mon, 21 Dec 2009 03:34:28 +0000 http://www.elliotsblog.com/?p=4362#comment-16898 Speaking of traditional marketing methods that are often overlooked- have some business cards printed and hire those same kids to drop them off at vets offices and grooming salons that allow you to leave cards in the waiting room or post them on boards. Pet stores too. Supermarket bulletin boards. That's how the dog trainers get their customers. (The old Chinese menu method) Speaking of traditional marketing methods that are often overlooked- have some business cards printed and hire those same kids to drop them off at vets offices and grooming salons that allow you to leave cards in the waiting room or post them on boards. Pet stores too. Supermarket bulletin boards. That’s how the dog trainers get their customers. (The old Chinese menu method)

]]> By: Elliot http://www.elliotsblog.com/online-adwords-campaign-vs-offline-marketing#comment-16892 Elliot Sun, 20 Dec 2009 21:59:26 +0000 http://www.elliotsblog.com/?p=4362#comment-16892 Yaron, You bring up a good point about Adwords. I originally thought that dog walkers would see those ads, too (and I did get some registrations as a result) but the ROI wasn't there. I've since changed the Adwords strategy as mentioned in my post. I'm not interested in giving away listings for 3 reasons: 1) People are willing to pay $49 a year (almost paid development costs already) 2) People have had some trouble siging up. I'm not sure if it's a Wordpress thing for some or if there are tech issues, but it takes a few minutes of my time on some listings. If I give away listings for free, it's going to take up MUCH more time. 3) I am about to announce a "deal" well - endorsement from one of the largest pet care franchises (with over 200 franchisees and 5k dog sitters/walkers) with a special offer for them. I am told that about 25% of their franchisees will probably sign up at a minimum. RE: Antiques.com - This is a huge domain name for them, but I would imagine the antique dealers listings is probably only one small revenue stream for them. They can probably afford to not make money and/or hire customer service staff to make sure everything is smooth... I can't afford to make this a loss leader. Yaron,

You bring up a good point about Adwords. I originally thought that dog walkers would see those ads, too (and I did get some registrations as a result) but the ROI wasn’t there. I’ve since changed the Adwords strategy as mentioned in my post.

I’m not interested in giving away listings for 3 reasons:

1) People are willing to pay $49 a year (almost paid development costs already)

2) People have had some trouble siging up. I’m not sure if it’s a WordPress thing for some or if there are tech issues, but it takes a few minutes of my time on some listings. If I give away listings for free, it’s going to take up MUCH more time.

3) I am about to announce a “deal” well – endorsement from one of the largest pet care franchises (with over 200 franchisees and 5k dog sitters/walkers) with a special offer for them. I am told that about 25% of their franchisees will probably sign up at a minimum.

RE: Antiques.com – This is a huge domain name for them, but I would imagine the antique dealers listings is probably only one small revenue stream for them. They can probably afford to not make money and/or hire customer service staff to make sure everything is smooth… I can’t afford to make this a loss leader.

]]> By: yaron http://www.elliotsblog.com/online-adwords-campaign-vs-offline-marketing#comment-16891 yaron Sun, 20 Dec 2009 21:41:29 +0000 http://www.elliotsblog.com/?p=4362#comment-16891 I dont understand why you are trying to bring traffic (and pay for it) to your website, before you have dogwalkers listed on it... I mean - you have only 2-3 dog walkers in all Manhattan... concentrate on dog walkers instead of dog owners. give a free first year listing and fill your site with dog walkers. look what National A1 is doing with Antiques.com - they let antique dealers list their business for free. I dont understand why you are trying to bring traffic (and pay for it) to your website, before you have dogwalkers listed on it… I mean – you have only 2-3 dog walkers in all Manhattan…
concentrate on dog walkers instead of dog owners. give a free first year listing and fill your site with dog walkers.
look what National A1 is doing with Antiques.com – they let antique dealers list their business for free.

]]> By: wannadevelop.com http://www.elliotsblog.com/online-adwords-campaign-vs-offline-marketing#comment-16890 wannadevelop.com Sun, 20 Dec 2009 20:08:38 +0000 http://www.elliotsblog.com/?p=4362#comment-16890 Gazzip, there is more and more people who go online for everything and I mean everything but you do have a point which is valid too... Word of mouth is free and beats all advertising mediums, if you can get it going that is :) Gazzip, there is more and more people who go online for everything and I mean everything but you do have a point which is valid too… Word of mouth is free and beats all advertising mediums, if you can get it going that is :)

]]>