Producers of Master Chef Smartly Acquire MasterChef.com

MasterChef TV The British production company behind the BBC hit Master Chef has masterfully secured the rights to the domain name MasterChef.com, a show currently airing on BBC One and soon to be aired in the US on Fox. Television commercials advertising the show feature well-known Chef, Restaurateur, and Hell’s Kitchen / Kitchen Nightmares star, Gordon Ramsay.

The domain name is currently registered to stealth domain acquisition company, Tenpenny Group. Ten Penny is believed to work on behalf of large companies like Google (Lively.com registrant prior to Google) and Microsoft (H1N1Symptoms.com registrant prior to MSFT).

Television production companies and movie studios are notorious for not securing the rights to .com domain names that match the name of their shows or movies, which may either be related to the generic nature of their titles or their unwillingness to spend a lot of money on a production that could be short lived. It was smart of this company to get its .com domain name, especially when it had aspirations to become known worldwide.

Chef… errr… Captain Patrick Announces Domain Conference Cruise Chef Patrick of Chef Patrick.com is going to be hosting...
Canadian Sex Acts I was watching the show How I Met Your Mother...
5 With… Jay Westerdal, CEO, .Movie Many months ago, I interviewed DomainTools founder Jay Westerdal in...

Written by Elliot Silver on June 21, 2010
Posted in: Brand Marketing

Comments (8)

Bill Hartzer

June 21st, 2010 at 6:04 pm

Wow, a tv company actually “gets it” and secures their domain?

Jason

June 21st, 2010 at 9:31 pm

Good pickup. That’s a good name for any chef to own, nonetheless for a show to acquire their own name. You would think that the past owner would have commanded a nice sum on that domain.

Now all they need to do is acquire MasterChef.tv.

@Elliot,

How do you change icon to read EB when leaving comments? I was curious because I have three Word Press blogs. Thanks.

jason

Elliot

June 21st, 2010 at 9:32 pm

@ Jason

http://www.gravatar.com

Jason

June 21st, 2010 at 10:22 pm

@Elliot,

Thanks. I appreciate it. Your Burbank.com is coming along nicely. Cool job listings there. Will mention to others. I only live about 20 minutes away from Burbank. Essentially, that website is like a business. Thanks.

jason

Elliot

June 21st, 2010 at 10:23 pm

@ Jason

Thanks… new website launching soon.

Jason

June 21st, 2010 at 10:50 pm

@Elliot,

Does it cost you a lot to advertise the website? Or are the advertisers helping you out? I’m sure your blog helps to point traffic there.

I think your Burbank job listings will boost traffic. You even have local gas prices too and much more. Cool stuff.

Another coffee break

June 22nd, 2010 at 10:44 am