Domain Name Questions

Researching Source of Offer

It’s important that you do as much research on the source of your domain offers for a variety of reasons to see why the person wants to buy your domain name.  I think most of the reasons are obvious, but as ccTLDs continue to increase in popularity, there is one more thing to check before replying to the offer or inquiry.

If your .com domain name ends in a popular ccTLD extension, you should look to see if the ccTLD is developed, as many domain owners realize the importance of owning the corresponding .com domain name. Bit.ly is a very popular URL shortening service. Not only do they own the Liberian ccTLD (.LY), but they also own Bitly.com for protective purposes.

While many entrepreneurs on a shoestring budget will be happy to launch on a ccTLD that is more vanity than anything to do with the ccTLD, most will realize that they are losing traffic. In Bit.ly’s case, people continued to refer to the company as “Bitly” so visitors who think in .com as a default simply visited Bitly.com, which they are fortunate to own.

If your company owns a name like XXXXXXXXin.com or something like that, and you receive an inquiry, don’t just check USPTO, Google and other common places. You should also check the Whois for XXXXXXXX.in as well.

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Comments (1)

Frank

April 13th, 2009 at 8:02 pm    

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Elliot, very sound advice as usual.

Frank

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