Sedo Using “Facebook-esque” Landing Pages

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February 27, 2012

A friend sent me the link to a Sedo parked landing page, and I think it’s interesting to see. I haven’t come across a similar Sedo lander, so I assume it’s either a test or something the company recently launched for parking clients.

I don’t want to link to the parked page because of TOS issues, but as you can see in the screenshot, the landing page for FairCredit.com has the look and feel of a Facebook page. I would imagine it could pose some additional risk for trademark and/or typo domain names since that can appear a bit misleading. For instance, if you owned Facebok.com and used a lander like this, it would be confusing to visitors.

From my perspective, this is probably a high performing landing page because people who are accustomed to visiting Facebook pages will likely instinctively recognize the layout and navigation. It’s reminiscent of the survey landing pages that look similar to big brands like Facebook and Google, but it’s obviously not collecting personal information from visitors like those surveys.

Has anyone else seen similar Sedo landing pages? What are your thoughts on them?

Thanks to NameBio for the tip.

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Topics: PPC, Sedo

About The Author: Elliot Silver is an Internet entrepreneur and professional domain investor. Elliot is President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years.

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Comments (16)

Tony

I don’t think this is new. That template has been used for a few years now. Someone correct me if I’m wrong but I believe that particular template was from RevenueDirect which Sedo acquired in 2009.

February 27th, 2012 at 12:39 pm

Elliot Silver

@ Tony

Thanks… not really sure about it. I was told it’s a new layout… could be wrong or used infrequently though. Just in case, I updated the title of my article to more accurately reflect it.

February 27th, 2012 at 12:40 pm

Mark

Hi Elliot:

I have not seen this but I am happy to see Sedo testing some landing pages. The standard template they use needs updating. I personally prefer the landing page that Afternic uses. It is bold, usually relevent with a bold call to action strip for sales leads.

February 27th, 2012 at 12:41 pm

Tony

If we’re both referring to the same template, ie, on fair credit dot com, then it’s definitely not new. I’ve seen it on several of my domains the past few years when I was on SedoPro.

February 27th, 2012 at 12:49 pm

Robert

Looks like it’s changed or “rotated” out already

February 27th, 2012 at 1:56 pm

Abdu

I agree with Tony, it’s been around for a while.

February 27th, 2012 at 2:06 pm

The Father

“Distinctive Trade Dress”

February 27th, 2012 at 2:11 pm

T1D

Surprising to see Sedo get involved with a lander like that.

February 27th, 2012 at 4:10 pm

Elliot Silver

@ Tony and Abdu

You guys must be thinking of something else. Here’s the reply from Sedo:

“This template is currently being tested against the performance of our other templates. We started the test at the end of December with a very low proportion of traffic, and are progressively sending more traffic since so far the results are encouraging.”

February 28th, 2012 at 9:09 am

Tony

Elliot, the layout I saw yesterday is different than what it is today. Today’s is not familiar to me.

February 28th, 2012 at 11:06 am

Elliot Silver

@ Tony

It appears to be rotating since the current layout is different than what it was. As you can see at the top of the post, i have a screenshot of the layout that is “Facebook-esque”.

February 28th, 2012 at 11:07 am

Tony

Elliot, I only judge what I see with my own eyes and computer.

February 28th, 2012 at 11:21 am

Joe

While NameBio is mentioned in the article, if you visit it, a standard InternetTraffic.com page will show up. It also says that the domain is for sale.