I just read that legendary musician Snoop Dogg has decided to change his name to Snoop Lion, and smartly, it looks like he was able to buy SnoopLion.com in advance of the announcement. According to a Whois search, SnoopLion.com was registered in April of this year, although it’s currently under privacy.
SnoopLion.com is a developed website with information about Snoop Lion’s upcoming album, Reincarnated. The musician secured the matching Facebook (Facebook.com/SnoopLion) account, although he needed an underscore for the Twitter account (Twitter.com/Snoop_Lion).
I often read about famous name changes where the person or group did not register the corresponding domain name, and that either caused them to buy a more obscure domain name or it led to a legal battle. Instead of having to pay someone who may have beaten him to the punch, Snoop Lion and his marketing team were able to buy the name for less than $10.
Interestingly, Snoop’s given name is Calvin Broadus, and CalvinBroadus.com is not owned by the musician, but it is parked.
You can check out the Official Documentary Trailer for Reincarnated below: