Comments on: Strong Argument for Ad Sales http://www.elliotsblog.com/strong-argument-for-ad-sales Domain blog featuring domain investing strategy, domain valuation, and domain development commentary from Elliot Silver, founder of Top Notch Domains, LLC. Thu, 09 Feb 2012 18:19:53 +0000 hourly 1 By: Gordon http://www.elliotsblog.com/strong-argument-for-ad-sales#comment-10888 Gordon Fri, 01 May 2009 18:49:55 +0000 http://www.elliotsblog.com/index.php/strong-argument-for-ad-sales/#comment-10888 @ Patrick - Once you spend a little time optimizing your website you definitely won't see 15-20% (and if you do, you aren't doing a good job of optimization...) @ Patrick – Once you spend a little time optimizing your website you definitely won’t see 15-20% (and if you do, you aren’t doing a good job of optimization…)

]]> By: Geoffrey http://www.elliotsblog.com/strong-argument-for-ad-sales#comment-10863 Geoffrey Fri, 01 May 2009 03:56:35 +0000 http://www.elliotsblog.com/index.php/strong-argument-for-ad-sales/#comment-10863 Elliott, web site development is a continual process that never ends. As your site reaches the 400 thru 600 page range... The developer at that point can have a stronger though clear selling proposition. You can sell just by providing them a breakout of the number of pageviews their respective category gets on a monthly basis. Say City.com gets 2,500 daily pageviews... you can easily close the sell by informing that 250 of thise page views relate to their business.. whether its real estate or golf course info. Elliott,

web site development is a continual process that never ends.

As your site reaches the 400 thru 600 page range… The developer at that point can have a stronger though clear selling proposition.

You can sell just by providing them a breakout of the number of pageviews their respective category gets on a monthly basis.

Say City.com gets 2,500 daily pageviews… you can easily close the sell by informing that 250 of thise page views relate to their business.. whether its real estate or golf course info.

]]> By: Patrick http://www.elliotsblog.com/strong-argument-for-ad-sales#comment-10855 Patrick Thu, 30 Apr 2009 17:13:38 +0000 http://www.elliotsblog.com/index.php/strong-argument-for-ad-sales/#comment-10855 Great point....Our direct navigation is running 15-20%...I never thought it would be that high. Great point….Our direct navigation is running 15-20%…I never thought it would be that high.

]]> By: Mark http://www.elliotsblog.com/strong-argument-for-ad-sales#comment-10854 Mark Thu, 30 Apr 2009 16:34:09 +0000 http://www.elliotsblog.com/index.php/strong-argument-for-ad-sales/#comment-10854 Totally agree Elliot. One additional point is that even when using a search engine, a searcher is more likely to click on Burbank.com other than clicking on visit-burbank-california-today.com simply because it is the perceived leader. It's kind of an automatic brand leader on the SERP pages. Another sales point for prospective advertisers. Cheers, Mark Totally agree Elliot.

One additional point is that even when using a search engine, a searcher is more likely to click on Burbank.com other than clicking on visit-burbank-california-today.com simply because it is the perceived leader. It’s kind of an automatic brand leader on the SERP pages.

Another sales point for prospective advertisers.

Cheers,
Mark

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