More details about Go Daddy’s Super Bowl commercials have been revealed, and the company has released a clip of its approved Super Bowl commercial called “The Contract.” This commercial is expected to air during the second half of the Super Bowl.

The .CO-focused Super Bowl commercial will air during the first half of the game. The ad is expected to feature a new Go Daddy .CO Girl, although the company has not revealed who the Girl will be. I have been informed that current Go Daddy Girls, Jillian Michaels and Danica Patrick, will also appear in this commercial.

Go Daddy’s Super Bowl commercials always bring a lot of attention to the domain registrar, and I think it’s a good thing for domain investors.

Below is the entire inventory of domain names in Sedo’s .CO auction, which will be held February 10th – 17th. As previously mentioned, bidders must pre-register in order to participate in this auction. I bolded my favorite names in this auction. What are your top picks?

Accessories.co
Advertising.co
African.co
American.co
Antiques.co
Appliances.co
Art.co
AsianSingles.co
Automotive.co
Babys.co
Bank.co
Bath.co
Batteries.co
Bed.co
Biking.co
Boating.co
Boats.co
BodyMilk.co
Brakes.co
Business.co
Cameras.co
Candles.co
Cash.co
Centimeter.co
CheapFlights.co
Cheeseburgers.co
ChewingGums.co
Chico.co
Cigar.co
CigarStore.co
Classical.co
ClassicalMusic.co
Clothing.co
ComputerChips.co
Computers.co
Condos.co
CookingBook.co
CreditCard.co
CreditCards.co
Dance.co
Debate.co
Dentist.co
Dermatologist.co
Desktops.co
Diets.co
DigitalCameras.co
Disability.co
DisabilityInsurance.co
Divorce.co
Doctors.co
Download.co
Downloads.co
Driving.co
DrugStore.co
DVDPlayers.co
Elektronic.co
Entertainment.co
Exercise.co
ExerciseVideo.co
Father.co
FilmCameras.co
Finance.co
Fitness.co
FlowerShops.co
Football.co
FreeMusicDownloads.co
Friendly.co
Fun.co
Gardening.co
Gas.co
GiftBaskets.co
Girls.co
Glamorous.co
Gold.co
GunShops.co
Handbags.co
Health.co
Heroine.co
Hybrid.co
Internships.co
Investing.co
Jazz.co
JazzMusic.co
JogHurt.co
LasVegas.co
LatinMusic.co
Lifestyles.co
Linens.co
LipLiner.co
LiquorStore.co
Luggage.co
Luxury.co
Maps.co
MedicalService.co
Men.co
Money.co
Monitors.co
Motorcycle.co
Nationality.co
Networking.co
News.co
Nuclear.co
Office.co
Oil.co
Orchids.co
Parts.co
Party.co
Patio.co
Pawn.co
PawnShops.co
PetShops.co
Pizza.co
Plants.co
PlayOnline.co
Plays.co
PopConcerts.co
Pornos.co
Projectors.co
Pullovers.co
Racing.co
Recession.co
Recipes.co
Restaurant.co
Restaurants.co
RetailMarket.co
Retirement.co
Riding.co
Rugby.co
Rugs.co
SeniorSingles.co
Servers.co
Shoes.co
Shop.co
Shopping.co
Shows.co
SingleMen.co
Sister.co
Skateboarding.co
Skating.co
Ski.co
Soccer.co
Solar.co
SportsTraining.co
SuperSearch.co
Taxes.co
Technology.co
Tequila.co
Time.co
Tires.co
Training.co
TrainingVideo.co
Trees.co
Tulips.co
Universities.co
Vodka.co
Watches.co
Weddings.co
Wheels.co
Women.co

I was speaking with a friend on the phone after my post about FB.CO, and it was mentioned that Overstock has indicated that the company will rebrand its International websites as O.CO. There is a small reference “soon to be O.co” below its logo.  At the present time, O.CO forwards to the Overstock website.

I think this could be very big for the .CO Registry, domain registrars selling .CO domain names, domain investors who have .CO domain names, and companies who have built websites on .CO domain names. The key to any TLD’s success is consumer awareness and that comes most rapidly when large brands actually use the extension rather than have it simply be a forwarder or other form of brand protection.

If Overstock actually “uses” O.CO and doesn’t just forward O.CO to something like Overstock.com/international, this will be very big news since Overstock is one of the more popular brands online.

I’ve mentioned this a number of times, but as a disclaimer my company owns a grand total of 6 .CO domain names (Bahamas.CO, cmm.CO, Elliot.CO, Torah.CO, Another.CO, and Beeb.CO), and .CO has been an advertiser.

Earlier this afternoon, I speculated that FB.com could possibly be used by Facebook for the expected launch of the Facebook mail client/platform next week.  About an hour ago, Andrew Allemann published an article that confirmed Facebook was the buyer of FB.com after a Whois update.

I am now going to take a guess that Facebook may have acquired or worked out a deal for FB.CO from the .CO Registry. This is more of guess than was the FB.com purchase since the Whois still maintains the default “Restricted and Reserved names .COInternet”, but here’s why I am speculating:

If you visit FB.CO right now, you’ll see a MediaTemple server default page. If you visit many other 2 letter .CO domain names, they don’t resolve to anything. Strange that this appears to be pending set up but the other names don’t have any DNS settings at all.

Just before the O.CO acquisition for $350,00 by Overstock was announced, I had been looking at one letter .CO domain names to see if I noticed anything. As I recall, the e.CO domain name had a page announcing the upcoming auction, but just about every other domain name didn’t resolve… except for O.CO.  That name had a Media Temple server default page.

So… will Facebook or the .CO Registry have an announcement about FB.CO on Monday?  If Facebook did acquire FB.CO in addition to FB.com, did they do it for protective measures or to do something different?  Monday is going to be a very interesting day,

There was a nice article on the Huffington Post about Juan Calle and the .CO Registry. Aside from the mildly insulting comment that seems to equate domain parking with cybersquatting, it’s a pretty good article about the Registry and its marketing efforts, which have been led by Calle, Lori Anne Wardi, their internal marketing team, and the external advertising team at the Pappas Group.

The article discusses how Calle and his company went up against a registry powerhouse to get the rights to administer the .CO Registry and came out on top. Additionally, the Registry’s efforts to combat cybersquatting are also mentioned in the article. You can read a bit about those efforts in a previously written article.

One thing the article only briefly mentions is Calle’s previous Internet success. One of Calle’s companies, Straat Investments, owns and operates websites like ParisHotels.com, MiamiHotels.com, LondonHotels.com, and many other great cityHotels.com domain names through its Federated Travel brand.

Congrats to Calle and his hard working team at the CO Registry. This has been a hell of a year for him, and in my opinion, he deserves the TRAFFIC Domainer of the Year award.

I went to check on a submission I made at Flipping.CO, and I noticed that the domain names had appraised values next to them. Curious about how these were appraised with barely any sales results, I sent an email to Flipping.CO’s Francois Carrillo to ask how the values were ascertained.

According to Carrillo, the .CO appraisal is “4% of .com.”  It’s an interesting (and somewhat arbitrary) number that was based on Carrillo’s “experience and first sales.”

I don’t know if he’s right or wrong, and only after the auctions are done and secondary market sales are reported will we see how things shake out in terms of valuation. I haven’t sold any .CO names yet, and although I’ve received a couple of offers in the mid $xxx range for a three letter .CO, I have passed, preferring to wait until a solid aftermarket forms.

If you had to guess, what do you think .CO domain names are worth compared to .COM?