I was going through my spam email message folder this morning, when I found an email from a colleague asking for an opinion on Twitter user names. I don’t know why it got marked as spam, but it was in there. As you may or may not be aware, Google monetizes all Gmail emails with sponsored links, and I found one that was very interesting when reading this Twitter-related email.

As you can see in the image above, New York City Mayor Mike Bloomberg is encouraging people to follow his account on Twitter. Not only was Gmail detecting my location via IP address (New York City), but it could also tell that the email was related to Twitter, and it placed a targeted advertisement on top of the spam email.

Over the past several months, my wife an I have received a significant amount of mail from Bloomberg, who is looking to become elected for his third term. He has also taken to the airwaves, bought space in print media, and now is advertising on Adwords to encourage people to follow him on Twitter.

Although I find political advertising to be quite annoying, I think it’s cool to see this integrated marketing campaign.

AppBank is a new startup company founded and funded privately by Fred Hsu, a founder of domain services company, Oversee.net. AppBank is a social media quiz generation platform that operates on Facebook, allowing its users to create quizzes to pass along virally through the social media platform.

Although the company has two competitors, it is different because it has a revenue sharing model, giving its users the opportunity to generate revenue from their quizzes, which is something competitors do not allow. The company’s homepage highlights the amount of money some of the top users are making, which is sure to entice people into creating more quizzes.

I always wondered if it was possible for these quiz companies to generate revenue by selling user data to third party companies. Perhaps these companies could create quizzes to test new products or services offerings in lieu of – or in addition to consumer focus groups.

It’s always interesting to check in on people who have left the industry see the new and exciting things that are happening with them in business.

Thanks to Donna Mahony for sharing the article about the company. The company also received coverage in today’s Wall Street Journal.

By now, many of you have probably seen PeopleOfWalmart.com, a viral website with photographs from interesting folks doing their shopping at Walmart. After being live for a short period of time, a number of news organizations wrote articles about the site, and it took off from there. Millions of visits later, and it was another viral phenomenon.

When I first heard about the site, I didn’t bother to check out the registration date to see just how quickly the word was spreading, and it was something I wished I had done just out of curiosity. This morning, a couple of friends sent me links to a new viral site as well as its sister sites. Some of the links might be inappropriately suggestive for some, although there isn’t any nudity in them:

• HotChicksWithHotDogsInTheirMouths.com
• HotChicksPickingUpDogShit.com
• HotChicksWithDogsWithBoners.com

The links are for websites that have stupid funny sophomoric photos, which is probably why I found them amusing. The domain names were all registered between September 15 and today (September 24th). I don’t know just how viral they’ve gone, but I am sure it’s spreading pretty quickly.

It would be interesting to have followed the route it took to get to me. I bet there are people studying how quickly something on the Internet goes viral. If not, I think it’s something that should be studied by big brands and marketers.

Perhaps this is actually a case study in the making, since the registrant’s email address is associated with Mekanism.com, a NYC and San Francisco-based production company.

A few weeks ago, I received a message on Facebook from a domain industry friend with an urgent message. Apparently I had befriended a person who was posting Anti-Semitic links on his Facebook page, and my friend wanted to know if I knew the guy and/or if I had seen the links he was posting. The answer to both questions was, “no.”

I receive a number of Facebook “friend” requests each week. I typically look to see if we have friends in common, and if so, I approve the request without anything further. I figured, if you’re a friend of a friend, you can be a friend of mine. I had around 500 Facebook friends, and when I went through the list a few days ago, there were many names I didn’t recognize, let alone consider a personal friend.

I thought about it for a few minutes and realized that I generally use Facebook to keep up with my friends. I was a late adopter and didn’t really use it until a year ago, (although I established my account in grad school), but it has allowed me to keep up with high school friends, college friends, and other random friends I’ve made over the years. Of course, there were also many domain industry friends, too. However, I really don’t do any business or talk about business on Facebook to spare my friends from seeing business updates in their news feeds.

Twitter, on the other hand, is a very public outlet for me to share information. A majority of my posts are business-related, and I don’t post much in the way of personal information. I am not against posting personal things, but my primary Twitter objective is business and marketing. I have a lot of followers, and I follow a whole lot of interesting people. The more information I can get from Twitter, the better.

That said, I’ve decided to draw the line and make Facebook more of a personal spot, only accepting friends and colleagues I know on a personal level. I feel that I share much of what I am doing on my blog anyway, but I wanted to draw the line, and I think Facebook is the place to do it.

If we are no longer connected on Facebook, it’s nothing personal. Connect with me on Twitter instead

A couple of weeks ago, I blogged about Best Buy’s television commercials advertising their Twelpforce, a group of Best Buy’s  technology experts who offer technical advice and support via Twitter. The most interesting thing about these commercials was that they weren’t directing visitors to their website, something which they control. Instead, they were directing people to the Twelpforce Twitter page, which is owned by Twitter.

While I don’t think there are going to be problems with Twitter, I just don’t think it’s a smart move to build the Twitter traffic rather than traffic to the main Best Buy site. They could conceivably redirect traffic from BestBuy.com/twelpforce to the Twitter page if they wanted to do so, allowing them to control the traffic and analytics rather than a third party.

Recently, I’ve been seeing commercials from TGI Fridays, encouraging people to go to a Facebook page they set up, Facebook.com/fanwoody. The commercial says that if 500,000 become Woody’s Fan, all will receive a coupon for a free burger at a TGI Fridays restaurant. The TGIF fan page has over 497,000 fans right now, and at the rate it seems to be going, they will hit the half a million mark in the next couple of hours.

Like Best Buy is doing with Twitter, TGI Fridays is driving traffic to Facebook rather than their home page. I still don’t understand or like the logic behind building another company’s brand.