Domain Name Questions

The $200,000 Sale of MonaLisa.com That Almost Never Happened

Sedo just announced (via DNW) the successful brokerage sale of the domain name MonaLisa.com for $200,000. The domain name is currently registered to its Domain Transfer email, so I am fairly certain the deal is nearly completed.

If you have a look at the archives in DNForum, there’s a thread started by the “mysterious” Kuwaiti domain investor, elequa (also known as Thunayan Khalid Al-Ghanim of Future Media Architects). In the thread, Thunayan mentioned that he was bidding on the domain name at “NW,” a Dotster subsidiary, although he did not win. At that time, the domain name sold for around $15,000. Had Thunayan prevailed in the auction, the domain name would never have been resold, as his company does not sell any of its domain names.

Funny enough, someone who goes by the nickname “DomainGoon” (sarcastically) asked, “the real question is, how many years would take to make $15,000 back using that domain?” I guess the answer is 7 years, for more than 1,000% return on that $15,000 investment.

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PS: Thunayan – call me… I will be in your neck of the woods in 10 days. :)

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Comments (8)

andrew

May 21st, 2010 at 12:26 pm    

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nice find

Josh

May 21st, 2010 at 12:26 pm    

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Nice trade for sure, now the question is… can you sale enough Mona Lisa souvenirs online to recover $200k :)

If traffic is good it will come down to conversion ratios and margins on souvenirs. maybe this isnt the idea at all but after that Im clueless.

eTraveler

May 21st, 2010 at 12:34 pm    

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Bidding on that domain, stopping before it hit 10k, I thought the domain sold closer to 20k, though NOT more than 20k.

Adi

May 21st, 2010 at 5:19 pm    

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not bad at all!

Adi

May 21st, 2010 at 5:22 pm    

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@ Elliot – please delete or don’t approve the first comment..i accidentally used a wrong email address.

chandan

May 23rd, 2010 at 8:40 am    

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now how they rec9ver 200K$ :p ?

Joe

June 19th, 2011 at 3:49 pm    

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What is the purpose of buying a domain name if you don’t intend to do anything with it or sell it at a later date? Kind of a stupid business plan if you ask me.

Elliot Silver

June 19th, 2011 at 3:51 pm    

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@ Joe

Nobody asked you ;)

Thunayan does monetize his names and recently launched sites like Arabs.com and Ibiza.com will be launched soon.

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