Comments on: Twelpforce & FanWoody: How Best Buy & TGI Friday are Building Facebook & Twitter Brands on TV http://www.elliotsblog.com/twelpforce-fanwoody-how-best-buy-tgi-friday-are-building-facebook-twitter-brands-on-tv-4710 Domain blog featuring domain investing strategy, domain valuation, and domain development commentary from Elliot Silver, founder of Top Notch Domains, LLC. Thu, 09 Feb 2012 22:57:59 +0000 hourly 1 By: Reason #1 a Domain Name is Better than Facebook URL: You Control It | Elliot's Blog http://www.elliotsblog.com/twelpforce-fanwoody-how-best-buy-tgi-friday-are-building-facebook-twitter-brands-on-tv-4710#comment-17929 Reason #1 a Domain Name is Better than Facebook URL: You Control It | Elliot's Blog Sat, 23 Jan 2010 16:48:39 +0000 http://www.elliotsblog.com/?p=3181#comment-17929 [...] It seems that many companies have been using and actively promoting Facebook and Twitter accounts with vanity urls that contain their brand names. I personally never liked the idea of ceding control of your url, which has been done by companies like Best Buy with their Twitter Twelpforce and TGI Friday’s with their Facebook FanWoody campaign. [...] [...] It seems that many companies have been using and actively promoting Facebook and Twitter accounts with vanity urls that contain their brand names. I personally never liked the idea of ceding control of your url, which has been done by companies like Best Buy with their Twitter Twelpforce and TGI Friday’s with their Facebook FanWoody campaign. [...]

]]> By: Ben http://www.elliotsblog.com/twelpforce-fanwoody-how-best-buy-tgi-friday-are-building-facebook-twitter-brands-on-tv-4710#comment-14025 Ben Wed, 23 Sep 2009 21:14:18 +0000 http://www.elliotsblog.com/?p=3181#comment-14025 MediaCurves.com conducted a study on 252 viewers of a recent T.G.I. Friday’s ad which promotes its new Facebook campaign. The results found that that the majority believe the promotion will increase favorability for the T.G.I. Friday’s brand. After watching the ad, 71% of Facebook users indicated that they would become a “fan” of Friday’s Facebook spokesman, “Woody” to receive the promotional offer of a free Jack Daniel’s hamburger. More in depth results can be seen at: http://www.mediacurves.com/Advertising/J7568-TGI/Index.cfm Thanks, Ben MediaCurves.com conducted a study on 252 viewers of a recent T.G.I. Friday’s ad which promotes its new Facebook campaign. The results found that that the majority believe the promotion will increase favorability for the T.G.I. Friday’s brand. After watching the ad, 71% of Facebook users indicated that they would become a “fan” of Friday’s Facebook spokesman, “Woody” to receive the promotional offer of a free Jack Daniel’s hamburger. More in depth results can be seen at:
http://www.mediacurves.com/Advertising/J7568-TGI/Index.cfm
Thanks,
Ben

]]> By: Radium http://www.elliotsblog.com/twelpforce-fanwoody-how-best-buy-tgi-friday-are-building-facebook-twitter-brands-on-tv-4710#comment-13780 Radium Tue, 15 Sep 2009 16:34:50 +0000 http://www.elliotsblog.com/?p=3181#comment-13780 The idea is to get people into Best Buy and T.G.I. Friday's not just visit the website, this is especially the case with T.G.I. Fridays because they don't make money from their site. Also it's much easier to drive someone to twitter or facebook because they're already going to those websites so you aren't forcing them to change their behavior. Plus, by becoming your fan or following you on twitter the customer is asking you to interact with them on a regular basis. This is a great way to build connections with consumers. The idea is to get people into Best Buy and T.G.I. Friday’s not just visit the website, this is especially the case with T.G.I. Fridays because they don’t make money from their site. Also it’s much easier to drive someone to twitter or facebook because they’re already going to those websites so you aren’t forcing them to change their behavior. Plus, by becoming your fan or following you on twitter the customer is asking you to interact with them on a regular basis. This is a great way to build connections with consumers.

]]> By: Matt http://www.elliotsblog.com/twelpforce-fanwoody-how-best-buy-tgi-friday-are-building-facebook-twitter-brands-on-tv-4710#comment-13770 Matt Tue, 15 Sep 2009 00:38:33 +0000 http://www.elliotsblog.com/?p=3181#comment-13770 People - this is a no brainer. When you sign up, a dialogue box displayes that they are not only taking your info but also your *FRIENDS* info. think about the domino effect of that... Forget 500,000 people... it could end up being every Facebook member before all is said and done. People – this is a no brainer. When you sign up, a dialogue box displayes that they are not only taking your info but also your *FRIENDS* info.

think about the domino effect of that… Forget 500,000 people… it could end up being every Facebook member before all is said and done.

]]> By: Elliot http://www.elliotsblog.com/twelpforce-fanwoody-how-best-buy-tgi-friday-are-building-facebook-twitter-brands-on-tv-4710#comment-13730 Elliot Mon, 14 Sep 2009 14:15:41 +0000 http://www.elliotsblog.com/?p=3181#comment-13730 I just don't like the idea of spending millions of dollars to build another company's brand. I just don’t like the idea of spending millions of dollars to build another company’s brand.

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